launches private label premium diaper „darly“ launches its own premium diaper "darly"

• "darly" stands for the highest quality standards and an excellent price-performance ratio
• Customers benefit from state-of-the-art technology and optimal wearing comfort • Matching
darly wet wipes with 99.5% moisture content complete the offer

Munich, November 16, 2017:, one of the leading online retailers for baby and toddler products in Europe and for customers in China, has expanded its own brand range with the diaper brand "darly". The use of premium materials as well as the use of the new Dryway technology with the three-lane absorption offer the little darlings of the customers an excellent quality standard and a long and pleasant wearing comfort. The three-lane technology ensures that the liquid is distributed quickly and evenly so that babies stay dry for a long time and are not exposed to moisture for a long time. The darly diaper is also particularly soft and optimally shaped, so that it nestles gently against the baby skin. The darly diaper will be available in all webshops in 10 European countries.

Highest quality standard and good price-performance ratio, also for other "darly" products

As a baby specialist, has a wealth of experience in the field of baby products. The many years of expertise could be successfully incorporated into the development of darly products. The diaper is available in two designs, which are included in each package in a standardized way. With four available sizes from "Mini", "Midi" to "Maxi" to "Junior", customers can benefit from a very good price-performance ratio for many years. The sizes "New born" and "Extra large" will follow in the first quarter of 2018. After the successful launch of the premium diaper, the matching wet wipes will also go on sale in a few weeks. The wet wipes made of cotton offer the optimal care of sensitive children's skin with 99.5% moisture. All "darly" products are made in Europe and the materials are selected with great care.
Konstantin Urban, founder and CEO of the diaper own brand: "We are particularly proud of our first own diaper. We are firmly convinced that we are offering an excellent product at a highly attractive price. We are supporting the start of delivery with various marketing measures and promotional activities."
Further information can be found on the "darly" website under