Founders and co-CEOs hand over business as part of an orderly succession

  • Experienced Amazon Manager Matthias Peuckert will take over as CEO of SE in 2018
  • The Management Board contracts of the two founders and co-CEOs Konstantin Urban and Alexander Brand expire on March 31, 2018; both leave the company by mutual agreement and remain closely connected as shareholders
  • Dr. Nikolaus Weinberger (CFO) and Jürgen Vedie (COO) will continue to be members of the Executive Board

Munich, September 28, 2017: At its meeting today, the Supervisory Board of SE, one of the leading online retailers of baby and toddler products in Europe and for customers in China, appointed Mr. Matthias Peuckert as the new Chairman of the Management Board of SE. He will initially be appointed for three years and will start working for the company in 2018. Matthias Peuckert can look back on many years of experience in the field of e-commerce. He has held various positions at Amazon since 2003 and, as one of the executives at Amazon Germany, was responsible for Core Consumables (including baby articles) Germany, Retail OPS & Initiatives Germany, Pantry EU and Pricing & Projects Germany.

The two founders and co-CEOs Konstantin Urban and Alexander Brand, whose contracts expire on March 31, 2018, will leave the Management Board of SE as part of an orderly transition. This is done in the best agreement between all parties involved.
The contract of Dr. Nikolaus Weinberger, CFO and Member of the Executive Board, which also expires on March 31, 2018, will be extended until March 31, 2021. The contract of Jürgen Vedie, COO and member of the Executive Board, runs until 30.06.2019.

Willi Schwerdtle, Chairman of the Supervisory Board of SE, comments: "We are highly satisfied to have gained Matthias Peuckert, a very experienced e-commerce manager for the next important phase of our corporate development. The Supervisory Board is convinced that with him it has the right personality on board to lead SE strategically and operationally successfully into the future. On behalf of the entire company, I would like to thank the two founders and co-CEOs Konstantin Urban and Alexander Brand for their outstanding pioneering and development work of as an internationally positioned e-commerce company with a turnover of more than 200 million euros."
Matthias Peuckert, future CEO of SE, comments: "I am very much looking forward to the exciting new task and the upcoming cooperation with the entire team at"

Co-founder Konstantin Urban says: "When we founded in 2010, we didn't think we would be represented internationally in 10 European countries and a strong foothold in China in such a short time. I am firmly convinced that after the successful development work, the best years lie ahead of As shareholders, Alexander and I will follow the further development with interest and remain closely connected to the company."

Co-founder Alexander Brand adds: "We are proud to see that our "baby" has grown up. A lot has been created here in recent years. Following the IPO in 2015 and the significant operational progress recently made, we are leaving a company that is well positioned. The market potential is huge and with the reformation of the Executive Board, an important next milestone has been reached. We wish the Executive Board, our strong second management level and all colleagues at all the best!"

Important strategic projects such as the relocation of the central warehouse from Berlin to Eastern Europe, the integration of the Bebitus and Feedo acquisitions as well as several automation projects will of course continue unchanged.