Bickenbach/Munich, 27 April 2015. The Alnatura range of organic products for babies and toddlers is now available from the brand’s virtual shop-in-shop on windeln.de. Customers can order more than 100 Alnatura products, from baby food to fruit bars, from one of the largest online retailers for baby, toddler and children products in Germany. The shop is available 24/7, and windeln.de offers convenient home delivery.

Following the launch of its own webshop in cooperation with gourmondo.de, Alnatura’s partnership with windeln.de is another major step towards offering even more customers access to organic products. “We want to make it easier for parents in particular to buy organic products”, Heike Halbig, Product Manager for baby and toddler products at Alnatura, explains. “We are pleased to have found a skilled partner in windeln.de, one of the market leaders for baby and toddler products.”Konstantin Urban, management board member and co-founder of windeln.de, says: “We are constantly working on improving the shopping experience for our customers and on expanding our product range. That is why we are very pleased to include Alnatura into our already extensive range of baby food. The brand Alnatura is very popular among customers, and the particularly high standards associated with organic and Demeter-quality baby and toddler products set Alnatura apart as an especially trustworthy supplier for young parents. As a result, both brands – windeln.de and Alnatura – are a great match.” Instead of having to carry heavy bags home, parents can now order Alnatura’s organic baby and toddler products independent of stores’ regular business hours, for instance while their children sleep at night. The Alnatura product range for babies and toddlers has been around for more than 20 years. All farmed ingredients come from 100 percent organic agriculture, and most products are Demeter certified. Product development at the company is supervised by an independent working group made up of nutrition and food experts that test every new product and every change in ingredients to ensure high quality in line with the latest nutritional recommendations. For example, the brand’s baby food contains no added salt (the ingredients already have a natural salt content) and the children’s menus are seasoned only with herbs. The products contain as few ingredients as possible, making them well suited for broadening children’s nutrition step by step. The wide product range ensures variety and supports the natural development of children’s palates. In addition to the brand’s classic product range for babies and toddlers, the virtual shop-in-shop on windeln.de features other family favourites from Alnatura. With approximately 100,000 products from over 1,000 brands, windeln.de also offers a full, appealing product range for babies, toddlers and children, from diapers and baby food to child furniture, toys, clothing, strollers and car seats. windeln.de provides convenient one- or two-day home delivery on all everyday necessities, saving parents many trips to the store and making life easier for families with children.

About Alnatura

The concept behind Alnatura was developed by Götz Rehn more than 30 years ago. He founded the company in 1984 and has since then been managing director and the sole owner. Currently, Alnatura operates 95 “Super Natur” markets in 42 cities in nine federal states. Furthermore, the company produces 1,200 different organic food products under the Alnatura brand, which are distributed via the own “Super Natur” markets and 3,900 branches of several retail partners. Alnatura currently employs around 2,400 employees, thereof 145 trainees. In the financial year 2013/2014, the company realized revenues amounting to €689 million, thereby exceeding the previous year’s figures by 16 percent. According to the Brandmeyer-study of 2014, Alnatura is the most popular food brand in Germany (www.lieblings-marken.de).