Together into the future.

Sustainable value creation through efficient structures, openness and trust

Our Vision

The birth of a child is an exciting and wonderful, but also challenging time for parents. Especially in the first year of life, children undergo rapid development. Almost every week they learn new things, develop their motor skills and their own personality.

In their new role as "Mama" and "Papa", the newly minted Parents often ask if they are doing everything right. In some situations, they feel helpless and left alone with the great responsibility for such a small person. In addition to the everyday products and utensils, they are looking for clear answers and open, honest advice. At SE, we believe that parents do everything they can to give their children the best possible start in life. We see ourselves as a trusting friend at mom and dad's side.

As a trustworthy partner with more than 10 years of experience and a
well-trained team of experts in our company, we want to
accompany parents especially in the first time and take away their worries through
in-depth knowledge and professional competence. We provide answers
around the topics of pregnancy, child and parenthood. In doing so, we
also address sensitive topics - but without causing fear. We rely on
appreciation and emotions to encourage mothers and fathers every day and to make the lives of families easier even in difficult phases.

With our actions, we take care of the well-being of children and their
families – because it is about nothing more important than the future of our next

But not only in connection with our customers, but also in the
daily cooperation with our employees and business partners, we attach great importance to
openness, honesty and authenticity. We live
"family culture" in our organization, in which we act transparently and
appreciatively and communicate with each other in order to grow continuously
- with each other.


Bastian Salewsky
Marketing, Category Management, HR, Pricing,
Privat Label, Product Data, Legal, IT, Finance


Xiaowei (Sean) Wei
Board Director
China Business

Supervisory board

Clemens Jakopitsch
Chairman of the Supervisory Board

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Maurice Reimer

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Christian Reitermann

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Corporate Governance

Here you can download the Articles of Association of SE. SE_Articles of Association_February 2022