obtains additional growth capital

  • Investment volume in mid-single-figure millions
  • Growth story convinces existing group of investors

Munich, 27 February 2012 –, Germany’s largest online shop for everyday baby products, has successfully completed a further financing round. The company convinced current investors Acton Capital Partners, DN Capital and High-Tech Gründerfonds in the past year with its strong growth and professional management, making full internal placement of the financing round possible. A figure in the high single-figure millions has now been injected into the company.

In 2011, its first full financial year, showed an impressive development. Founded in 2010, the online shop’s shipping volume grew to 1,000 packages per day. The range includes over 11,000 products for babies and young parents. More than 100,000 parents are now regular customers. Most orders come from existing customers, which underscores the high level of satisfaction among users. The capital injection is to be used to further expand the range, thereby securing market leadership. Following a successful TV campaign in 2011, will continue to invest in building a strong brand name in 2012. “We view the fact that we were able to place the round internally as confirmation of the success of our work,” says Konstantin Urban, co-founder and managing director of Co-founder Alexander Brand adds: “The fresh capital allows us to continue to increase our currently monthly sales of 1.5 million euros and expand our range to include car seats, prams and baby wear.” “Since our initial investment in spring 2011, the development of has been outstanding, and it is now the clear market leader in the German-speaking countries,” Dr Chistoph Braun, Managing Partner at Munich growth equity provider Acton Capital Partners, explains. “That is why we were very pleased to act as lead investor in this round and to expand our holding.” “The development of in 2011 was impressive,” says Nenad Marovac, Managing Partner at the British venture capital firm DN Capital. “A sevenfold increase in monthly sales within a year has more than fulfilled our expectations for the online shop.” The members of the three-person Supervisory Board of are Dr Christoph Braun (Acton), Nenad Marovac (General Partner at DN Capital) and Dr Jochen Gutbrod (private investor and former deputy chairman of publishing group Georg von Holtzbrinck).