launches native app

  • Move from web-based app to more powerful native app solution for all products available on
  • Customers benefit from new functionalities, better user interface and simpler ordering process on mobile devices
  • New flexible app platform makes it possible to expand the app to other shops and countries, as well as to respond to customer needs at short notice

Munich, July 4, 2017: SE, one of the leading online retailers of baby, toddler and children's products in Europe and for customers in China, has improved the technology underlying the app for iOS and Android. With the launch of the new app, will meet the large share of its customers' mobile page views (69% in Q1 2017). With just a few clicks, parents can conveniently purchase the entire product range of on mobile devices.

Customers benefit from new features such as the "Easy-Rebuy" list: regular customers can conveniently repurchase products that they need regularly (such as diapers and baby food). In a special sales area, parents can also take advantage of many attractive offers. An improved search function makes shopping on mobile devices much easier.

The complete integration into the webshop platform results in a real-time synchronization between the webshop and the app. Due to the new technology, the app can be easily transferred to other shops and countries of the Group. The flexible design makes it possible to make quick changes to the app, such as.B changing the content on the home screen or adding new categories. The app can be downloaded for free.