• windeln.de Receives Award for "Most Popular International Brand" at Tmall Global Award Ceremony at Alibaba Group Headquarters in Hangzhou, China
• Award highlights windeln.de's success since the flagship store opened on Alibaba's Tmall Global digital marketplace in July 2016

Munich, April 27, 2017: windeln.de, one of the leading online retailers of baby and toddler products in Europe and for customers in China, has won the award for its success on the B2C platform Tmall Global as "the most popular international brand". The award ceremony took place on April 18, 2017 as part of a global merchant conference at the Headquarters of the Alibaba Group in Hangzhou (China), which dealt with trends of cross-border online trading in China.

Jun Chen, representative of the recently opened windeln.de office in Shanghai, accepted the award on behalf of windeln.de. The windeln.de office in China was opened to better monitor developments in the Chinese baby and toddler market and to be closer to the Chinese customer.
In July 2016, windeln.de opened the flagship store on Tmall Global, the Alibaba Group's digital marketplace for foreign brands without their own permanent establishment in China (windelnde.tmall.hk). The Tmall Global Store provides another platform for windeln.de's existing customer group in China while also attracting new customers. Since opening ten months ago, the windeln.de Shop on Tmall Global has seen a sharp increase in the number of orders delivered from Germany to China.

Terry von Bibra, Manager Europe at Alibaba Group: "This award recognizes companies that bring their own identity and fans to the Tmall Global platform. Tmall Global is one of the largest cross-border e-commerce platforms for consumers in China. Alibaba's digital marketplace provides access to over 400 million active mobile customers per month. We are pleased to see strong performance from the windeln.de flagship store in one of our key categories."

Konstantin Urban, Co-CEO and founder of windeln.de: "We are honored to have won this special award. Selling on Tmall Global allows us to connect with millions of Chinese families and accompany them during their exciting journey as parents by offering high quality and trustworthy German products. We look forward to continuing to grow the business strongly and celebrating our first anniversary in July 2017."