complements its private label portfolio with official launch of “Avani” brand

  • "Avani" products are made of natural materials and are manufactured under ethically correct working conditions ("GOTS - Global Organic Textile Standard" certified)
  • Under the three own brands "Avani", "Dimbo world" and "Max & Lilly", the company offers consumer goods for families in various categories
  • Customers benefit from high-quality products at attractive prices

Munich, April 21, 2017 -, one of the leading online retailers of baby and toddler products in Europe and for customers in China, is expanding its existing product portfolio for consumer durables with the Avani brand.'s own brands offer products for everyday use that have a high level of functionality in combination with appealing designs. uses its knowledge of baby products and family needs to produce high-quality clothing, accessories and furniture. The concept is to develop inexpensive products that parents regularly use in everyday life.

About Avani

With its colorful and modern designs, Avani is designed to bring joy to the whole family. With soft colors and subtle patterns, a large clientele is addressed. The vision behind Avani is to manufacture products from natural materials and to treat workers ethically (GOTS Standard certified). The brand is produced in partnership with the non-governmental organization United for Hope, which provides a service to improve the quality of life of employees. All textiles are made of 100% organic cotton.

Further information can be found here:

Other own brands in the field of consumer durables:

Dimbo world offers a wide range of products that combine functionality with selected designs, stimulating the imagination and invigorating everyday life.
Colorful and fresh brand with cheerful designs for the whole family
Functional elements and great benefits for children and parents

Max & Lilly is a brand that offers everyday products that parents regularly need for their children.
First own buggy was developed under this brand
Essential products for families with classic and simple designs

Konstantin Urban, Co-CEO and Founder: "We are proud to offer our customers a wide range of products in different categories. We have analyzed which products our customers need and use our competence and knowledge in the baby and children's sector to develop products with high benefits, functionality and appealing designs at an excellent price-performance ratio. We know that our customers are constantly looking for new, useful products and we have made it our goal to satisfy them in every way."