Munich, February 9, 2018: windeln.de, one of the leading online retailers of baby and toddler products in Europe and for customers in China, has received an award for the most popular product in the "Mother & Baby" category on Tmall Global (TMG), Alibaba's B2C e-commerce marketplace of the Alibaba Group. The award ceremony took place on 6 February 2018 at TMG's so-called "Annual Forum" in Beijing, China. TMG honored six companies in a different category for their role in building the most popular products on the e-commerce platform in 2017. windeln.de received the award in the category "Mother & Baby" for the growth success of the popular German baby milk powder brands.
windeln.de opened its flagship store on TMG (windelnde.tmall.hk) in July 2016 in addition to the existing Chinese windeln.de webshop (windeln.com.cn). TMG describes itself as a global platform to help its Chinese consumers improve the quality of life and provides access to millions of Chinese families. windeln.de has achieved strong growth since the launch of the flagship store. A highlight is the annual Singles ́ Day on 11.11.: windeln.de 2017 recorded an order intake of EUR 3.5 million in just one day, which corresponds to an increase of around 300% compared to Singles ́ Day in the previous year. The cross-border e-commerce market in China is a fast-growing market, driven in particular by young, affluent customers. windeln.de has established itself well in this market as a well-known brand for trustworthy and high-quality German baby products.
Julia-Caroline Schmidt, Head of China Business at windeln.de: "We are honored to receive this special award after winning the award for the "most popular international brand" in April 2017. The awards once again reflect the trust of Chinese parents in our brand and our offer. The Chinese business is an important part of our company and we strive to continuously optimize our service and meet the needs of our customers in the best possible way."