opens online shop on popular Chinese online platform

Munich, January 26, 2021: SE ("", "Group" or "Company"; ISIN DE000WNDL201 and DE000WNDL128) has expanded the offer for customers in China and opened an online shop on the popular Chinese one-stop shopping platform ( to sell high-quality products from Germany online to Chinese customers. With this additional sales channel, wants to address new Chinese customers and increase sales. The platform provides access to more than 400 million customers.

To ensure fast and convenient delivery for customers, delivers all products to the warehouse in mainland China. As a result, delivery times for customers are on average only three days after ordering. In particular, high-quality baby food produced in Germany is currently sold in the shop, but baby drugstore items are also offered there. In the coming months, further products from the baby toys and means of transport category will be added to the range.

Matthias Peuckert, CEO of "The opening of the shop on is part of our China strategy with the aim of addressing more customers through various channels, which can be served by our existing, excellent logistics network with high-quality baby products from Germany. We want to further increase sales with Chinese customers and gain access to many millions of Chinese families through customer base. The launch of the shop is a result of the excellent cooperation between our German team in Munich and our local Chinese team in Beijing."

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