Munich, February 12, 2021: windeln.de SE ("windeln.de", "Group" or "Company"; ISIN DE000WNDL201 and DE000WNDL128) has further expanded the offer for customers in China and launched its own WeChat Mini program (directly accessible via WeChat) and the corresponding partner program. The WeChat Mini program is a shopping platform of the popular messenger app WeChat, which is used by more than 900 million users in China.

The WeChat Mini program has grown tremendously in recent years. Since the shopping platform is directly linked to the messenger app WeChat (app in app), users can easily and quickly share products they find in the WeChat gadget with their friends and family. The WeChat Mini program also offers various attractive marketing tools such as live chats with customers or special promotional offers that can be shared with friends. This saves companies that offer their products in the WeChat Mini program high costs for customer acquisition and marketing and reflects the potential of this sales platform.

The new distribution channel will be served through the existing efficient logistics network that windeln.de has built up over the years. Through the WeChat Mini program, windeln.de mainly sells high-quality German baby food, drugstore articles and toys. Since its launch in January 2021, the mini-program has been well received by users of the windeln.de WeChat Group and has been developing very positively so far.

Matthias Peuckert, CEO of windeln.de: "We are proud that the hard work of our teams over the past year is now paying off. With the launch of the WeChat Mini program, we were able to open another sales channel in China. This will help us further diversify our business in China, strengthen it and build our success on multiple pillars in this very attractive but ever-changing market."