subsidiary Bebitus appoints new Managing Director Santiago Jócano

Barcelona/Munich, March 12, 2019: Bebitus, one of the leading online retailers of baby, toddler and children's products in Spain, Portugal and France, announces that Erich Renfer, current CEO of Bebitus, will hand over responsibility to Santiago Jócano after a transition period ending on March 31, 2019.
Santiago Jócano, born in Madrid, has more than six years of experience in the e-commerce industry. He worked in various positions for Amazon Spain, where he built up the pantry business in Southern Europe and until recently held the country management for Amazon Pantry Spain (the FMCG business, including baby products). His management competence and experience in the implementation of new strategies, the maintenance of supplier relationships and the optimization of product ranges and supply chains will help him to successfully follow the path to profitability of Bebitus.
Santiago Jócano succeeds Erich Renfer, who has made a significant contribution to shaping the corporate strategy of und Bebitus in various management positions over the past three years. In addition to Bebitus, he also led several strategic projects within's DACH organization, such as the integration of the Swiss business into the Group and the restructuring of Bebitus in terms of the general organizational structure and product range. After leaving the management of Bebitus for personal reasons, Erich Renfer will pursue projects in his home country of Switzerland. He remains connected to the company and will support its further development.
Bebitus was acquired in 2015 and fully integrated into SE in September 2017. Since February 2018, when announced the implementation of several efficiency and profitability measures, Bebitus has streamlined the business and focused on increasing profitability, e.B. through an in-depth assortment review and a new organization, the implementation of new categories and tools (such as search and pricing), and the launch of a pregnancy app.
CEO Matthias Peuckert comments on the change in leadership: "We are very grateful for Erich's contribution to and his successful work in building such a great team at Bebitus. He has led the company through the restructuring and created an efficient basis for Santiago to take over the business from here. Santiago will take Bebitus to the next level of operational efficiency and develop the company into a profitable company. He has excellent market knowledge in the e-commerce industry of the Bebitus target markets and is characterized by his strong customer orientation, which is an essential pillar of our new"
Santiago Jócano explains: "The market in Southern Europe is very attractive. Customer focus is the main goal of Bebitus to meet the needs of the family, which nowadays require easy access, good prices and high comfort, as well as good advice and comprehensive information on all topics. We will continue to work tirelessly with the aim of meeting these needs and try to be the best partner for parents in Spain, France and Portugal on their exciting journey as a family."