launches flagship store on online platform BabyTree

Munich, May 12, 2021: SE ("", "Group" or "Company"; ISIN DE000WNDL201 and DE000WNDL128) is further expanding its offer for customers in China and will open its own flagship store on the online platform BabyTree at the end of May. With a high monthly user share of around 91.2 million users in 2020, BabyTree is one of the largest and most active online platforms in the field of motherhood and child in China. Users mainly include young families, which means that there is a high overlap with's customer base. Opening the flagship store on BabyTree is a synergistic strategy that allows to reach millions of end customers. The entry into the BabyTree platform allows the company to benefit from the growth of the Chinese platform and achieve revenue scaling. As one of the partners, is thus positioning itself in a relevant market environment with increased brand visibility. According to an August 2020 report by market research institute AC Nielsen, BabyTree ranks among mainstream M&C and parent apps among respondents in terms of brand awareness, ease of use, popularity, and recommendation rate. In the current fiscal year, BabyTree intends to continue to focus on building and strengthening the e-commerce platform. Matthias Peuckert, CEO of comments: "The cooperation with BabyTree is a perfect match for us on all levels! With the help of the online platform, we can reach millions of end customers in China and benefit from the growth of the platform. In addition, we see BabyTree as a committed partner with whom we want to jointly expand the trust of our customers in the future."