Fresh capital for online shop

  • Second financing round successfully closed
  • New investor Acton Capital Partners on board

Munich, 10 May 2011 –, Germany’s largest online shop for everyday baby products, has successfully closed a further financing round. Led by British venture capital company DN Capital, High-Tech Gründerfonds and a consortium of existing shareholders have once again invested in the growth of the firm. This round saw Munich-based equity growth investor Acton Capital Partners come on board as a new investor. was founded in 2010 by Konstantin Urban, Alexander Brand and Dagmar Mahnel, and has been online since October last year. The company is currently growing at a rate of around 30 per cent per month. The new financing allows to maintain its expansion strategy. The fresh funds will mainly support the expansion of the product range and the advancement of marketing activities. At present, offers over 4,400 products from more than 100 brands. By the end of the year, this number will have grown to around 6,000 products. Today, numbers around 30,000 mothers and fathers among its customers. “We are delighted to have Acton as our new partner, with plenty of experience in e-commerce to draw on,” says Konstantin Urban, founder and managing director of Acton’s portfolio includes such sites as the online shopping mall Yatego and the high-end order fashion business “The development of to date has been impressive,” says Nenad Marovac, Managing Partner at DN Capital. “The management team is outstanding, and we continue to see great potential. That is why we were happy to take the lead in the new round of financing.” New investor Acton Capital Partners is also impressed by the business model of the young company. “ is growing dynamically in an attractive market, making it an ideal match for our portfolio,” Dr Christoph Braun, Managing Partner at Acton, says. Dr Christoph Braun and Nenad Marovac are members of the newly formed three-person Supervisory Board at Their fellow board member is Dr Jochen Gutbrod, private investor and former Deputy Chairman of publishing group Georg von Holtzbrinck.