Growth Capital for

  • International expansion and extension of product portfolio
  • Financing round of more than € 15 million from international investor group

Munich, March 2013 –, Germany’s largest independent online shop for everyday baby products, has successfully completed a new round of financing. The funding was raised from existing investors DN Capital and Acton Capital Partners with new investors MCI and 360 Capital Partners joining the investor group. DN capital and MCI co-lead this round. is fast becoming the leading online retailer in the baby and children category in Europe.

In 2012, its second full fiscal year, continued its impressive development displaying a growth rate of more than 300% and is emerging as the category leader in online sales to parents in the German-speaking countries. The enlarged product range today covers more than 20,000 products for babies and moms. Almost 70% of orders originate from existing customers underlining the high level of customer satisfaction. “We are thrilled to have now the financial means available for our expansion into new European markets and to be supported by four premier European investors”, says Konstantin Urban, co-founder and Managing Director of Alexander Brand, also co-founder and Managing Director, adds: “The new capital will allow us and our fantastic team to expand our product offering and to provide even better customer service.” “The performance of in 2012 was extraordinary”, says Nenad Marovac, Managing Partner of the British VC firm DN Capital. “The strong growth was fueled by an excellent product, very lean operations, superb logistics and highly efficient marketing.” “After the great traction in the German-speaking markets and now a revenue run rate of EUR 50 millions, we are very happy to support the launch in new and attractive markets, making a European category leader”, adds Tomasz Czechowicz of MCI. The advisory board of comprises of Nenad Marovac of DN Capital, Christoph Braun of Acton, Tomasz Czechowicz of MCI, Fausto Boni of 360 Capital and Jochen Gutbrod, a private investor and former Deputy Chairman of the publishing group Georg von Holtzbrinck.