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We are always there for you

Around the clock with more than 50,000 products online - for the most important thing in this world: our children.

Everything for my baby

"Everything for my baby" - according to this motto windeln.de was founded in 2010 by Konstantin Urban, Alexander Brand and Dagmar Mahnel. Today windeln.de has a total of more than 200 employees and has developed into one of the leading online retailers of products for babies, toddlers and families. The company, which is headquartered in Munich and has a presence in six other European countries, also operates a successful cross-border e-commerce business with customers in China.

windeln.de SE
Assortment

To provide customers a diverse selection of more than 19,000 products in the online shop, windeln.de maintains close relationships with over 500 suppliers. The assortment ranges from diapers, baby food and drugstore items to clothing, toys, strollers, bicycle trailers, furniture and safety items such as car seats for children. Starting in 2018, products for older children and their parents, i.e., all about family needs, have been added to our shop. The range of products now also includes the categories beauty, nutritional supplements and partnership. “Green” products are enjoying increasing popularity with customers in Germany, Austria and Switzerland. Whether natural cosmetics, organic food or eco diapers - the growth rate is very high for sustainable brands. The cloth diaper category, for example, is growing by at least 60% annually. Due to the increasing popularity of green products, the range of sustainable brands available in our online shop will be expanded constantly. Furthermore, we will highlight topics such as ‘sustainability/sustainable products’ in our shop and educate our customers with regards to their benefits.

Our mission

“We are the ones who support you, when the life of young parents gets dynamic. When small and large miracles happen, that turn everything upside down. We address everything that challenges parents, even sensitive issues. Because there are phases in life where we need clear statements, unadorned and real. That's life with children - colorful and dynamic, beautiful, but challenging. We are convinced that you as parents do a wonderful job, put all your heart and soul into your children - every single day. Because what matters most is trust in yourself as a parent. And we underline that - with everything that we do. "

WE ARE WINDELN.DE SE

windeln.de SE Experts

As a specialist in baby, children and family products, windeln.de wants to accompany families as an advisor on their way and support them in all parenting situations. In addition to a comprehensive product portfolio, customers can benefit from extensive expert knowledge of e.g. midwives, pediatricians and gynecologists in the windeln.de online magazine. Based on detailed information and images they support parents in over 1,000 editorial articles regarding all questions about pregnancy, childbirth, development of thechild and parenting.

Did you know that...

A BABY IN THE CUT Approx. 6 DIAPERS CONSUMED?

Our strategy

Matthias Peuckert
CEO windeln.de SE

“We see it as our task to give our customers the best possible service and to improve it every day. We are a specialist in a very emotional environment, and we take our responsibility to satisfy our customers through information, security and service very seriously. We want to offer attractive prices, informative content in cooperation with midwives, doctors and therapists as well as a quick and reliable delivery,” says Matthias Peuckert, CEO windeln.de SE.

Due to the increasing online affinity of young families, we expect that consumers will increasingly shop online - and we want to benefit from this trend. Furthermore, we want further expand our market position in the cross-border e-commerce market in China, which among other things is boosted by the demand of Chinese customers for known and trusted western brands.

windeln.de SE Shops

windeln.de SE operates the web shops windeln.de, windeln.ch and the three southern European shops bebitus.com, bebitus.pt and bebitus.fr to provide customers with the multitude of products that can conveniently be ordered online.
windeln.de SE currently has a total of five logistics centers (Halle / Germany, Barcelona / Spain, Guangzhou / China and two warehouses in Ningbo / China).

Germany and Austria

Schwitzerland

China

Spain, Portugal and France

windeln.de SE
Annual report

windeln.de has been listed in the Prime Standard of the Frankfurt Stock Exchange since May 6. Further information about windeln.de SE can be found in the current annual report.