EVERYTHING FOR MY BABY

“Everything for my baby” – this was the idea that led to the foundation of windeln.de in 2010 and has since then helped to make windeln.de SE one of the leading online retailers specialized in baby and toddler products in Europe. The company also operates a successful cross-border-e-commerce business with customers in China.

Our products encompass the whole range from diapers and baby food, children’s furniture, toys and clothing to baby monitors and children car seats. We win customers with entry products like diapers and baby food and cross sell into higher-margin products. Our great customer loyalty is represented by repeat purchases of 77 percent of total orders.

As specialist for baby, toddler and children products, we want to accompany and support families on their way.

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OUR SHOPS

Our online shop for baby and toddler products for customers in Germany and Austria.

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Our online shop for baby and toddler products for customers in China.

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feedo_windeln

Our online shop for baby and toddler products for customers in Czech Republic, Poland and Slovakia.

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Our online shops for baby and toddler products for customers in Switzerland.

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Our online shop for products at attractive prices in Czech Republic, Poland and Slovakia.

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bebitus_windeln

Our online shop for baby and toddler products for customers in Spain, Portugal and France.

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OUR PRESENCE

STRATEGY

Further expand our market share

The market for baby, toddler and children’s products has great potential. Based on the growing affinity of families for online shopping, we expect that consumers in this area will continue to move from stationary to online retail – and we intend to benefit from this trend. We also see a dynamic cross-border e-commerce market to China, which is being spurred on by factors including the growing demand from Chinese customers for well-known and trustworthy Western brands. We expect that this trend will continue in the future and see promising opportunities for our business.

Expand our regional presence

With the acquisition of Feedo and its three online shops in the Czech Republic, Slovakia and Poland in 2015, we have laid the foundation for the expansion in Europe. In Western Europe we acquired the company Bebitus with its three online shops in Spain, Portugal and France (also in 2015). Hence, we have been able to successfully implement our European expansion strategy in the past couple of years. The focus now is on developing the existing markets.

Offer attractive product portfolio

Our quick, reliable and convenient delivery of products essential to everyday life helps us to win the trust and loyalty of our customers. By carefully selecting every single product and continuously evaluating our current product portfolio, we intend to improve the offer for our current customers while also attracting new customers. The broad product portfolio includes everything from diapers, baby food, children’s furniture, toys, clothes and strollers to child car seats and furniture. Our expertise in the area of big data – evaluating large, complex volumes of data – constitutes a crucial advantage for windeln.de.

TIMELINE

Present

MAY 2018

Q1: windeln.de with EUR 32.8 million revenues

MAY 2018

Matthias Peuckert joined windeln.de as new CEO and Member of the Management Board

MARCH 2018

FY2017: EUR 211.9 million revenues

FEBRUARY 2018

windeln.de honored with additional Tmall Global award
2018

NOVEMBER 2017

windeln.de launches private label premium diaper „darly“

NOVEMBER 2017

expansion of product range by selling large furniture

NOVEMBER 2017

Q3: EUR 52.9 million revenues (9M: EUR 159.4 million =>15.8%)

SEPTEMBER 2017

founders and co-CEOs hand over business as part of an orderly succession to experienced manager Matthias Peuckert

AUGUST 2017

Q2: EUR 54.6 million revenues (H1: EUR 106.5 million => +15.8% yoy)

JULY 2017

windeln.de launches native app: customers benefit from new features and tools

JUNE 2017

Second Annual General Meeting of windeln.de SE in Munich

MAY 2017

Q1: EUR 51.9 million revenues

MAY 2017

windeln.de now offers the payment method ChinaUnionPay for its Chinese customers

APRIL 2017

windeln.de receives Tmall Global Award for "most popular international brand"

APRIL 2017

windeln.de launches new private label: Avani

APRIL 2017

New shop system for German windeln.de shop: all windeln.de shops now have an identical system platform

MARCH 2017

windeln.de publishes financial results 2016
2017

DECEMBER 2016

New Chinese webshop "windeln.com.cn" is online on a new technology platform, that offers responsive design

OCTOBER 2016

Nakiki becomes Ready-to-Ship platform

AUGUST 2016

Change of legal form: windeln.de AG (German stock corporation) becomes windeln.de SE (European stock corporation)

AUGUST 2016

Opening of flagship store on Chinese online platform Tmall Global (Alibaba Group)

JULY 2016

Announcement of STAR: comprehensive set of measures for a customer-focused streamlining of business activities, improvement of operational processes and cost reductions

JUNE 2016

Appointment of Jürgen Vedie as additional member of the management board and COO

JUNE 2016

First Annual General Meeting of windeln.de AG in Munich

MARCH 2016

windeln.de publishes results of financial year 2015
2016

NOVEMBER 2015

Foundation of the Romanian subsidiary windeln.ro labs SRL: the company is responsible for parts of the IT-development of windeln.de´s webshops and other internally used IT-applications

AUGUST 2015

Acquisiton of the Spanish online shop Bebitus to enter the markets in Spain, Portugal and France

JULY 2015

windeln.de buys the Feedo Group and expands to Poland, Czech Republic and Slovakia

MAY 2015

IPO: windeln.de AG is now listed on the Prime Standard of Frankfurt Stock Exchange

APRIL 2015

Appointment of Dr. Nikolaus Weinberger as additional member of the management board and CFO

MARCH 2015

windeln.de is in the TOP 50 of the strongest growing companies in Europe
2015

JANUARY 2014

windeln.de receives growth capital for further expansion
2014

DECEMBER 2013

Acquisition of kindertraum.ch AG in Switzerland to enter the Swisse market

JANUARY 2013

windeln.de receives growth capital for further expansion
2013

APRIL 2012

windeln.de enters cross-border e-commerce market to China

MARCH 2012

windeln.de presents new TV-spots
2012

AUGUST 2011

Delivery to other European countries

JUNE 2011

windeln.de expands its product range with safety and health products for babies and toddlers

MAY 2011

Already 30,000 parents buy at windeln.de
2011

JANUARY 2010

Foundation of windeln.de GmbH with the vision to build up a leading e-commerce business for baby and toddler products
2010

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