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EVERYTHING FOR MY BABY
“Everything for my baby” – this was the idea that led to the foundation of windeln.de in 2010 and has since then helped to make windeln.de SE one of the leading online retailers specialized in baby and toddler products in Europe. The company also operates a successful cross-border-e-commerce business with customers in China.
Our products encompass the whole range from diapers and baby food, children’s furniture, toys and clothing to baby monitors and children car seats. We win customers with entry products like diapers and baby food and cross sell into higher-margin products. Our great customer loyalty is represented by repeat purchases of 77 percent of total orders.
As specialist for baby, toddler and children products, we want to accompany and support families on their way.
OUR SHOPS
Our online shop for baby and toddler products for customers
in Spain, Portugal and France.
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REVENUES IN 2017
OUR PRESENCE
STRATEGY
TIMELINE
Present
MAY 2018
Q1: windeln.de with EUR 32.8 million revenues
MAY 2018
Matthias Peuckert joined windeln.de as new CEO and Member of the Management Board
MARCH 2018
FY2017: EUR 211.9 million revenues
FEBRUARY 2018
windeln.de honored with additional Tmall Global award
2018
NOVEMBER 2017
windeln.de launches private label premium diaper „darly“
NOVEMBER 2017
expansion of product range by selling large furniture
NOVEMBER 2017
Q3: EUR 52.9 million revenues (9M: EUR 159.4 million =>15.8%)
SEPTEMBER 2017
founders and co-CEOs hand over business as part of an orderly succession to experienced manager Matthias Peuckert
AUGUST 2017
Q2: EUR 54.6 million revenues (H1: EUR 106.5 million => +15.8% yoy)
JULY 2017
windeln.de launches native app: customers benefit from new features and tools
JUNE 2017
Second Annual General Meeting of windeln.de SE in Munich
MAY 2017
Q1: EUR 51.9 million revenues
MAY 2017
windeln.de now offers the payment method ChinaUnionPay for its Chinese customers
APRIL 2017
windeln.de receives Tmall Global Award for "most popular international brand"
APRIL 2017
windeln.de launches new private label: Avani
APRIL 2017
New shop system for German windeln.de shop: all windeln.de shops now have an identical system platform
MARCH 2017
windeln.de publishes financial results 2016
2017
DECEMBER 2016
New Chinese webshop "windeln.com.cn" is online on a new technology platform, that offers responsive design
OCTOBER 2016
Nakiki becomes Ready-to-Ship platform
AUGUST 2016
Change of legal form: windeln.de AG (German stock corporation) becomes windeln.de SE (European stock corporation)
AUGUST 2016
Opening of flagship store on Chinese online platform Tmall Global (Alibaba Group)
JULY 2016
Announcement of STAR: comprehensive set of measures for a customer-focused streamlining of business activities, improvement of operational processes and cost reductions
JUNE 2016
Appointment of Jürgen Vedie as additional member of the management board and COO
JUNE 2016
First Annual General Meeting of windeln.de AG in Munich
MARCH 2016
windeln.de publishes results of financial year 2015
2016
NOVEMBER 2015
Foundation of the Romanian subsidiary windeln.ro labs SRL: the company is responsible for parts of the IT-development of windeln.de´s webshops and other internally used IT-applications
AUGUST 2015
Acquisiton of the Spanish online shop Bebitus to enter the markets in Spain, Portugal and France
JULY 2015
windeln.de buys the Feedo Group and expands to Poland, Czech Republic and Slovakia
MAY 2015
IPO: windeln.de AG is now listed on the Prime Standard of Frankfurt Stock Exchange
APRIL 2015
Appointment of Dr. Nikolaus Weinberger as additional member of the management board and CFO
MARCH 2015
windeln.de is in the TOP 50 of the strongest growing companies in Europe
2015
JANUARY 2014
windeln.de receives growth capital for further expansion
2014
DECEMBER 2013
Acquisition of kindertraum.ch AG in Switzerland to enter the Swisse market
JANUARY 2013
windeln.de receives growth capital for further expansion
2013
APRIL 2012
windeln.de enters cross-border e-commerce market to China
MARCH 2012
windeln.de presents new TV-spots
2012
AUGUST 2011
Delivery to other European countries
JUNE 2011
windeln.de expands its product range with safety and health products for babies and toddlers
MAY 2011
Already 30,000 parents buy at windeln.de
2011
JANUARY 2010
Foundation of windeln.de GmbH with the vision to build up a leading e-commerce business for baby and toddler products
2010
Our Shops
Unsere Shops
