On track to become Germany’s leading online shop for baby products: windeln.de takes stock of its first year

Munich, 12 December 2011 – A little over a year after it was founded, Munich start-up windeln.de has very positive results to report. Germany’s largest online shop for everyday baby products has significantly outperformed its sales guidance. Monthly sales at windeln.de now exceed 1 million euros. “Total sales figures for 2011 will be in the high single millions, more than twice our initial guidance,” says Konstantin Urban, managing director and co-founder of windeln.de. “We are staggered by the demand and the rate at which customer numbers are growing for our online shop.” Only