windeln.de expands presence in the Chinese market for baby food

  • windeln.de, one of the leading pure online retailers for baby, toddler and children's products in Europe and Milupa Nutricia, the leading brand for baby food in Germany, enter a certification agreement

Munich, 15 November 2016 – windeln.de, one of the leading online retailers for baby, toddler and children's products in Europe with a strong presence in the Chinese Market, signs a strategic certification agreement with Milupa Nutricia. Objective of the partnership is to sustainably improve the availability of the popular brand Aptamil in Germany in the long term and t

Core content of the cooperation between windeln.de and Milupa:

- Product availability for consumers in Germany and Europe is a priority
- windeln.de offers its customers that live in Germany a reservation service for Milupa products
- Products for the Chinese market can be obtained directly from the Chinese windeln.de website (www.windeln.de/zh) or the recently opened Tmall Global Flagship Store
- Goods are shipped directly to the Chinese customer via a well-established logistics partner

Nichole Duttine, Sales Director Germany of Milupa Nutricia GmbH, about the cooperation: „Milupa Nutricia is doing everything to ensure that

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