windeln.de is a well-known and trusted German pure-play online category retailer for baby and toddler products
Munich, 26 January 2015. windeln.de, one of the leading and fastest growing online retailers for baby and toddler products in Germany, Austria and the German-speaking regions of Switzerland (the “Company”), ranked among the top companies in market surveys that analyzed brand recognition of online retailers in 2014. Overall, three reports by independent research institutes confirmed the category-leading positions of windeln.de in areas such as image, loyalty and brand awareness in the Company’s key markets, Germany and China.
Alexander Brand, Managing Director and Co-Founder of windeln.de, said: “We are particularly happy with the survey results as they reflect our successful efforts to achieve great brand awareness. Within only four years since inception, windeln.de has become one of the leading and fastest growing online retailers for baby and toddler products in our key markets Germany, Austria and the German-speaking regions of Switzerland. Incited by the high levels of our customers’ trust and loyalty, we will continue to improve the shopping experience at windeln.de.”
Top scores in customer confidence and number one position in unaided brand awareness in Germany
In a survey by Dr. Wieselhuber & Partner, which analyzed the implications of online retail on traditional offline stores in Germany in 2014, windeln.de emerged as the category leader for toys and baby products: The survey was conducted in cooperation with Facit Research among 8,000 participants, who were asked to assess several large retailers of different industries in three areas: loyalty, image and performance. windeln.de ranked number one in the toys and baby products segment in all three areas, thereby outperforming its competitors. The Company achieved an overall index score of 80.7,
windeln.de is the only German retailer that ranks among China’s top ten for online shop awareness
windeln.de is not only a well-known online shop in Germany, but has also developed into one of the most prominent foreign e-commerce shops for baby food in China. This achievement was leveraged by the increasingly dynamic cross-border e-commerce market, stemming from Chinese customer’s growing demand for trustworthy and well-known Western brands. The trust of Chinese customers in the high-quality products offered by windeln.de is shown by a study of OC&C Strategy Consultants (commissioned by windeln.de’s shareholders). The international consultancy firm examined the Chinese online marke
About Dr. Wieselhuber & Partner GmbH
Dr. Wieselhuber & Partner is an experienced professional management consultancy for companies of all sizes in a wide range of industry sectors. We put a focus on strategy implementation, optimization of capital resources, structural financing, leadership management, innovation and new business, sales and marketing, as well as restructuring and reorganization in order to support the top management and eliminate corporate crises. Dr. Wieselhuber & Partner actively consults with clients around the world. In the past five years alone, we worked in 50 countries on five different continents. In G
About INNOFACT AG
INNOFACT AG is a full service market research which combines traditional market research knowledge and - skills with options for innovative methods for data collection. INNOFACT AG is one of the market and quality leaders for online surveys in Germany, Austria and Switzerland and runs their own online panels in these countries. INNOFACT offers solutions and recommendations for marketing surveys. Head office of INNOFACT AG is situated in Düsseldorf with 62 employees. Further offices are located in Hamburg, Zurich and Lengerich.
About OC&C Strategy Consultants GmbH
Founded in 1987, OC&C Strategy Consultants operate around the world to bring clear thinking to the most complex issues facing ambitious management. In 14 offices in all important global markets and with c. 400 consultants we work side by side with our clients to achieve lasting improvements in strategic performance and to maximize long-term growth. Particularly within our focus sectors „Retail & Consumer“, „Telecom, Media & Technology“ and „Construction, Real Estate and B2B Services“ we belong to the renowned market leaders. The strategies we develop are creative, possibly provo
Annex
Dr. Wieselhuber & Partner – “Category Killer Survey 2014”:
| Rank | Company | Overall Score | Loyalty | Image | Performance | Rank 2009 |
|---|---|---|---|---|---|---|
| 1 | windeln.de | 80.7 | 80.7 | 81.0 | 80.4 | n.a. |
| 2 | mytoys.de | 74.5 | 72.2 | 74.9 | 76.3 | n.a. |
| 3 | Vedes | 74.4 | 72.0 | 77.0 | 74.1 | 3 |
| 4 | kidoh.de | 73.9 | 71.5 | 76.1 | 74.1 | n.a. |
| 5 | babymarkt.de | 73.8 | 71.9 | 76.6 | 72.9 | n.a. |
| 6 | babywalz | 73.8 | 67.4 | 80.9 | 73.0 | 2 |
| 7 | idee+spiel | 69.0 | 65.8 | 71.7 | 69.5 | 4 |
| 9 | Toys*R*Us | 68.0 | 66.1 | 70.9 | 67.1 | 1 |
| 0 | BabyOne | 67.1 | 65.8 | 68.3 | 67.1 | n.a. |
Innofact AG Werbetracking March 2014 – Unaided brand awareness of online retailers for diapers:
| Company | Unaided brand awareness |
|---|---|
| windeln.de | 45% |
| amazon.de | 37% |
| baby-markt.de | 22% |
| rossmann.de | 15% |
| pampers.de | 7% |
| baby-walz.de | 5% |
| ebay.de | 5% |
| dm.de | 4% |
| real.de | 1% |
OC&C Strategy Consultants Market Report 2014 – Online shop awareness among Chinese IMF online shoppers:
| Company | Country of origin | Online shop awareness |
|---|---|---|
| JD.com | China | 99% |
| T-Mall (flagship store) | China | 99% |
| Yihaodian.com | China | 98% |
| Taobao | China | 97% |
| T-Mall (oversea procurement) | China | 96% |
| iHerb.com | USA | 75% |
| holland-at-home.nl | Netherlands | 73% |
| windeln.de | Germany | 72% |
| Britishonline-supermarket.com | United Kingdom | 68% |
| Rakuten.com | Japan | 64% |
OC&C Strategy Consultants Market Report 2014 – Recommendation rate of Chinese IMF online shoppers:
| Company | Country of origin | Recommendation rate |
|---|---|---|
| windeln.de | Germany | 97% |
| T-Mall (oversea procurement) | China | 97% |
| Jingdong Mall | China | 95% |
| iHerb.com | USA | 94% |
| holland-at-home.nl | Netherlands | 94% |
| T-Mall (flagship store) | China | 94% |
| Yihaodian.com | China | 91% |
| Britishonline-supermarket.com | United Kingdom | 91% |
| Rakuten.com | Japan | 91% |
| Taobao.com | China | 88% |
Munich, 26 January 2015. windeln.de, one of the leading and fastest growing online retailers for baby and toddler products in Germany, Austria and the German-speaking regions of Switzerland (the “Company”), ranked among the top companies in market surveys that analyzed brand recognition of online retailers in 2014. Overall, three reports by independent research institutes confirmed the category-leading positions of windeln.de in areas such as image, loyalty and brand awareness in the Company’s key markets, Germany and China.
Alexander Brand, Managing Director and Co-Founder of windeln.de, said: “We are particularly happy with the survey results as they reflect our successful efforts to achieve great brand awareness. Within only four years since inception, windeln.de has become one of the leading and fastest growing online retailers for baby and toddler products in our key markets Germany, Austria and the German-speaking regions of Switzerland. Incited by the high levels of our customers’ trust and loyalty, we will continue to improve the shopping experience at windeln.de.”
Top scores in customer confidence and number one position in unaided brand awareness in Germany
In a survey by Dr. Wieselhuber & Partner, which analyzed the implications of online retail on traditional offline stores in Germany in 2014, windeln.de emerged as the category leader for toys and baby products: The survey was conducted in cooperation with Facit Research among 8,000 participants, who were asked to assess several large retailers of different industries in three areas: loyalty, image and performance. windeln.de ranked number one in the toys and baby products segment in all three areas, thereby outperforming its competitors. The Company achieved an overall index score of 80.7,
windeln.de is the only German retailer that ranks among China’s top ten for online shop awareness
windeln.de is not only a well-known online shop in Germany, but has also developed into one of the most prominent foreign e-commerce shops for baby food in China. This achievement was leveraged by the increasingly dynamic cross-border e-commerce market, stemming from Chinese customer’s growing demand for trustworthy and well-known Western brands. The trust of Chinese customers in the high-quality products offered by windeln.de is shown by a study of OC&C Strategy Consultants (commissioned by windeln.de’s shareholders). The international consultancy firm examined the Chinese online marke
About Dr. Wieselhuber & Partner GmbH
Dr. Wieselhuber & Partner is an experienced professional management consultancy for companies of all sizes in a wide range of industry sectors. We put a focus on strategy implementation, optimization of capital resources, structural financing, leadership management, innovation and new business, sales and marketing, as well as restructuring and reorganization in order to support the top management and eliminate corporate crises. Dr. Wieselhuber & Partner actively consults with clients around the world. In the past five years alone, we worked in 50 countries on five different continents. In G
About INNOFACT AG
INNOFACT AG is a full service market research which combines traditional market research knowledge and - skills with options for innovative methods for data collection. INNOFACT AG is one of the market and quality leaders for online surveys in Germany, Austria and Switzerland and runs their own online panels in these countries. INNOFACT offers solutions and recommendations for marketing surveys. Head office of INNOFACT AG is situated in Düsseldorf with 62 employees. Further offices are located in Hamburg, Zurich and Lengerich.
About OC&C Strategy Consultants GmbH
Founded in 1987, OC&C Strategy Consultants operate around the world to bring clear thinking to the most complex issues facing ambitious management. In 14 offices in all important global markets and with c. 400 consultants we work side by side with our clients to achieve lasting improvements in strategic performance and to maximize long-term growth. Particularly within our focus sectors „Retail & Consumer“, „Telecom, Media & Technology“ and „Construction, Real Estate and B2B Services“ we belong to the renowned market leaders. The strategies we develop are creative, possibly provo