Munich, 6 October 2016 - windeln.de SE, Europe's leading online retailer for baby and toddler products, has relaunched it's former shopping club "Nakiki" as a ready-to-ship platform designed to serve modern, mobile families through lifestyle-driven campaigns and has integrated it into the windeln.de shop.

With windeln.de and nakiki.de the company pursues a dual brand strategy: the windeln.de website attracts consumers by offering a wide range of mainly consumable products at attractive prices. Under the Nakiki brand, the company plans to cross-sell a curated selection of higher-marg

Munich, 6 October 2016 - windeln.de SE, Europe's leading online retailer for baby and toddler products, has relaunched it's former shopping club "Nakiki" as a ready-to-ship platform designed to serve modern, mobile families through lifestyle-driven campaigns and has integrated it into the windeln.de shop.

With windeln.de and nakiki.de the company pursues a dual brand strategy: the windeln.de website attracts consumers by offering a wide range of mainly consumable products at attractive prices. Under the Nakiki brand, the company plans to cross-sell a curated selection of higher-marg