windeln.de successfully implements strategic and operational measures in the third quarter
Munich, Germany, November 15, 2016. In the first nine months of 2016, windeln.de SE, Europe’s leading online retailer for baby and children’s products, realized revenues growth of 30% on the previous year, with revenues of EUR 137.6 million for its continuing operations (i.e., excluding the discontinued Shopping Clubs segment).
The Company’s International Shops segment, which comprises its activities in European countries other than Germany (feedo, bebitus, pannolini and windeln.ch), already accounted for 31% of revenues in the third quarter and has more than quadrupled its rev
Implementation of strategic and operational measures influences short-term financial performance
The Company’s financial performance in the third quarter was affected by temporary factors resulting from the focusing of its business model as well as the measures implemented to improve profitability (STAR project). The delisting of almost 400 brands triggered a temporary decline in revenues and a correspondingly lower gross profit margin due to the sell off of products. A reduced price level in China further affected the third quarter. Over the first nine months of the year, the gross profit margin for continuing activities nonetheless increased by 41.0% to EUR 38.3 million, which corr
Overview of the Figures for the nine months of 2016 and the hird quarter of 2016 (excluding discontinued Shopping Clubs business segment)
9M 2016 | 9M 2015* | Q3 2016 | Q3 2015* | |
Revenues (in EUR million) | 137.6 | 105.9 | 45.7 | 38.2 |
Gross profit (EUR million) | 38.3 | 27.1 | 11.9 | 9.4 |
in % of revenues | 27.8% | 25.6% | 26.0% | 24.6% |
Adjusted EBIT (in EUR million) | -19.3 | -5.4 | -6.6 | |
in % of revenues | -14.1% | -5.1% | -14.5% | -10.0% |
Revenues by business segment (in EUR million) | ||||
German Shop (in EUR million) | -0.9 | 3.9 | -0.8 | 0.5 |
in % of revenues | -0.9% | 4.0% | -2.4% | 1.4% |
International Shops (in EUR million) | -8.5 | -2.6 | -2.6 | -1.8 |
in % of revenues | -21.1% | -30.2% | -17.9% | -32.8% |
Reconciliation to Group EBIT (in EUR million) | -9.9 | -6.6 | -3.3 | -2.5 |
Discontinued Shopping Clubs business segment
9M 2016 | 9M 2015* | Q3 2016 | Q3 2015* | |
Revenues (in EUR million) | 14.8 | 12.4 | 5.1 | 5.1 |
EBIT contribution (in EUR million)** | -7.2 | -4.5 | -4.3 | -1.8 |
in % of revenues | -49.0% | -36.1% | -84.8% | -35.6% |