successfully implements strategic and operational measures in the third quarter

Munich, Germany, November 15, 2016. In the first nine months of 2016, SE, Europe’s leading online retailer for baby and children’s products, realized revenues growth of 30% on the previous year, with revenues of EUR 137.6 million for its continuing operations (i.e., excluding the discontinued Shopping Clubs segment).

The Company’s International Shops segment, which comprises its activities in European countries other than Germany (feedo, bebitus, pannolini and, already accounted for 31% of revenues in the third quarter and has more than quadrupled its rev

Implementation of strategic and operational measures influences short-term financial performance

The Company’s financial performance in the third quarter was affected by temporary factors resulting from the focusing of its business model as well as the measures implemented to improve profitability (STAR project). The delisting of almost 400 brands triggered a temporary decline in revenues and a correspondingly lower gross profit margin due to the sell off of products. A reduced price level in China further affected the third quarter. Over the first nine months of the year, the gross profit margin for continuing activities nonetheless increased by 41.0% to EUR 38.3 million, which corr

Overview of the Figures for the nine months of 2016 and the hird quarter of 2016 (excluding discontinued Shopping Clubs business segment)

9M 20169M 2015* Q3 2016 Q3 2015*
Revenues (in EUR million) 137.6 105.9 45.7 38.2
Gross profit (EUR million) 38.3 27.1 11.9 9.4
in % of revenues 27.8% 25.6% 26.0% 24.6%
Adjusted EBIT (in EUR million) -19.3 -5.4 -6.6
in % of revenues -14.1% -5.1% -14.5% -10.0%
Revenues by business segment (in EUR million)
German Shop (in EUR million) -0.9 3.9 -0.8 0.5
in % of revenues -0.9% 4.0% -2.4% 1.4%
International Shops (in EUR million) -8.5 -2.6 -2.6 -1.8
in % of revenues -21.1% -30.2% -17.9% -32.8%
Reconciliation to Group EBIT (in EUR million) -9.9 -6.6 -3.3 -2.5

Discontinued Shopping Clubs business segment

9M 2016 9M 2015* Q3 2016 Q3 2015*
Revenues (in EUR million) 14.812.4 5.1 5.1
EBIT contribution (in EUR million)** -7.2 -4.5 -4.3 -1.8
in % of revenues -49.0% -36.1% -84.8% -35.6%
1Share-based payments were adjusted retroactively in the 9M 2015 comparative period. Please refer to the report for the first nine months of 2015 for details of the adjustment. ** Includes restructuring costs in connection with the closure of the Shopping Clubs business segment. The adjusted EBIT contribution amounted to EUR -4.7 million for the first nine months of 2016 and to EUR -1.8 million for the third quarter of 2016.