PRESS RELEASES

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windeln.de launches private label premium diaper „darly“

  • „darly“ stands for highest quality standards and excellent price-performance ratio
  • Customers benefit from state-of-the-art technology and a comfortable fit
  • Matching „darly“ wet wipes with 99.5% moisture complete the offer
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    windeln.de expands product range by selling large furniture

  • Expansion of furniture category through listing of famous furniture brands
  • Online purchase of furniture even more convenient through delivery to room of choice
  • Interface with suppliers ensures more efficient processes for windeln.de
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    windeln.de with 16% revenue growth in Q3 2017 and continued implementation of strategic measures to sustainably increase profitability

  • Q3 revenues of EUR 52.9 million (9M: EUR 159.4 million); increase of 15.8% over the same period of last year (9M: +15.8%)
  • China (Q3 revenue +27.8% compared to previous year) and other European countries (+23.6%) continue to drive growth
  • Adjusted EBIT margin in Q3 improved to -10.3% compared to Q3 2016 (-14.5%) and Q2 2017 (-10.5%); -11.6% in nine-month period in 2017 compared to -14.1% in 2016
  • Change of liquidity position EUR -11.3 million in Q3 due to inventory built up for local warehouse in China, Bebitus integration and acquisition related Earn Out payment
  • Integration of Bebitus successfully completed on October 1, 2017
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    Founders and co-CEOs hand over business as part of an orderly succession

  • The experienced Amazon manager Matthias Peuckert will take office as the CEO of windeln.de SE in 2018
  • The Management Board contracts of the two founders and Co-CEOs Konstantin Urban and Alexander Brand will expire as scheduled on March 31, 2018; both leave under the best of terms and will remain closely linked to windeln.de as shareholders
  • Dr. Nikolaus Weinberger (CFO) and Jürgen Vedie (COO) will continue to be members of the Management Board
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    CEO and founder of windeln.de Konstantin Urban honored to speak at Alibaba’s 18th birthday festivities

  • Munich, September 15, 2017: Konstantin Urban, CEO and founder of windeln.de SE, one of the leading online retailers for baby, toddler and children’s products in Europe and to customers in China, was invited to speak at Alibaba’s 18th birthday celebration in front of a large audience with nearly 40.000 guests in Hangzhou, China. The event was the biggest in Alibaba’s history and took place in the Huanglong Stadion in Alibaba’s hometown last Friday (September 8th).
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    windeln.de with good growth and improved profitability in the second quarter

  • Second quarter of 2017 reflects strategic focus on international growth, improvement of profitability in Germany and implementation of operational measures
  • Revenues of EUR 54.6 million in Q2 (H1: EUR 106.5 million), a 21.6% increase compared to same period of the previous year (H1: +15.8%)
  • Growth driver China business (revenues +42.6% in Q2 compared to same period of previous year) and business in European countries outside of DACH region (+28.8%)
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    windeln.de launches native app

  • Switch from old web view based app to much more performant native app solution for all available products from www.windeln.de
  • Customers benefit from new tools and features, more convenience and improved order process on mobile devices
  • New flexible app platform allows roll out of app to other shops and countries and enables to quickly respond to customer needs
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    windeln.de with focus on structural improvements in the first quarter of 2017

  • EUR 51.9 million in revenues in first quarter of 2017
  • “International Shops” segment growth driver with a 35.6% increase in revenues compared to the same period of the previous year, Chinese revenues also higher
  • New shop system for German Shop and strong focus on earnings; customer service successfully transferred
  • Profitability on the basis of adjusted EBIT at the same level as in the first quarter of 2016, strong improvement in the International Shops Segment
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    Additional payment method China UnionPay (CUP) for Chinese customers

  • windeln.de increases convenience for Chinese customers by offering payment method China UnionPay (CUP)
  • Cooperation with ChinaPay makes shopping on windeln.com.cn easier and more accessible for Chinese families
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    windeln.de receives Tmall Global award

  • windeln.de receives award for “most popular international brand” at Tmall Global ceremony at Alibaba Group’s headquarters in Hangzhou, China
  • Award underlines windeln.de’s strong performance since opening of flagship store on Alibaba’s e-marketplace Tmall Global in July 2016
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    windeln.de complements its private label portfolio with official launch of “Avani” brand

  • “Avani” products are made from natural materials while treating workers with ethically correct standards („GOTS – Global Organic Textile Standard“ zertifiziert)
  • windeln.de offers essential non-consumable products for families in different product categories under the three private labels “Avani”, “Dimbo world” and “Max & Lilly”
  • Customers benefit from high quality products at attractive Prices
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    New shop system for German online shop windeln.de

  • With conversion of the German online shop windeln.de, the migration for all windeln.de shops to an identical system platform has been successfully concluded
  • The uniform underlying technical basis with a flexible shop and content management system enables windeln.de to better respond to customer needs, realize synergies and to optimize IT resources
  • An important measure for further increasing customer satisfaction and improving operational processes
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    windeln.de posts 21% revenue growth in fiscal year 2016; Q4 improved

  • Final quarter revenues of EUR 57.1 million the highest since the company’s foundation and improved profitability compared to the third quarter
  • European operations outside Germany as growth drivers: Revenue contribution from International Shops more than doubled
  • Latest outlook for 2016 fulfilled: revenues of EUR 194.8 million, gross profit margin of 26.6% and adjusted EBIT margin at -13.7%
  • Adjusted EBIT expected to break even in the course of 2019
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    windeln.de successfully implements strategic and operational measures in the third quarter

  • Revenues growth of 30% in first nine months of the year, despite delisting of brands
  • German Shop off to a good start in fourth quarter, with nakiki relaunch and Tmall campaigns
  • Strongly improved operating cash flow due to reduction of inventories
  • Good progress in implementing measures announced late July
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    windeln.de expands presence in the Chinese market for baby food

  • windeln.de, one of the leading pure online retailers for baby, toddler and children’s products in Europe and Milupa Nutricia, the leading brand for baby food in Germany, enter a certification areement
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    windeln.de successfully implements strategic and operational measures in the third quarter

  • Revenues growth of 30% in first nine months of the year, despite delisting of Brands
  • German Shop off to a good start in fourth quarter, with nakiki relaunch and Tmall campaigns
  • Strongly improved operating cash flow due to reduction of inventories
  • Good progress in implementing measures announced late July
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    windeln.de Relaunches former Shopping Club Nakiki Shop as Ready-to-ship Platform Pursuing Dual Brand Strategy

  • windeln.de relaunches former Shopping Club Nakiki Shop as Ready-to-ship Platform pursuing dual brand strategy
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    windeln.de Extends Growth in Europe, German Shop Segment as expected Impacted by Regulatory Changes in China and New ERP System in Second Quarter

  • windeln.de grows by 35% year-on-year in first half of the year
  • As announced earlier, second-quarter earnings impacted by regulatory changes in China and migration of ERP system; adjusted EBIT margin of -15.3% in first half of the year
  • Following discontinuation of the shopping clubs business, “nakiki” to become an online platform for products for children up to the age of eight years old
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    windeln.de completes conversion into a Societas Europaea (SE)

  • windeln.de completes conversion into a Societas Europaea (SE)
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    windeln.de Initiates Set of Measures to Focus its Business Activities, Improve Processes, and Increase Profitability

  • windeln.de to focus business in ready-to-ship online shops and close Nakiki’s shopping club Business
  • Europe-wide integration with shared purchasing and centralized IT platform to be expedited
  • Costs to be reduced through relocation of central warehouse and automating more functions
  • Expanded management team systematically implementing measures
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    Jürgen Vedie named Chief Operating Officer (COO) for windeln.de AG

  • As COO Jürgen Vedie will be responsible for logistics, customer service and purchasing
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    windeln.de Continues Growth in the First Quarter – China Impacts Outlook

  • Revenues grow by 46% year over year in the first quarter;? number of active customers increases to more than one Million
  • Adjusted EBIT margin of -­14.8% influenced by lower growth rates in China and one-­time effects
  • Slower growth after regulatory changes in China weighs on full-­year Outlook
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    windeln.de Meets Growth and Margin Targets Following Strong Final Quarter

  • Revenues in fiscal year 2015 up by 76 percent
  • Number of customers doubled to almost one Million
  • Expansion into further European markets as planned
  • Adjusted EBIT margin within the expected range at -8.5 percent
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    windeln.de Remains on Course in Third Quarter

  • Revenue increases by 76 percent in nine-month comparison
  • Adjusted EBIT margin improves from -10.0 percent to -8.1 percent
  • Internationalization and operating business moving forward as planned
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    windeln.de reports successful first half year 2015

  • Revenue growth of 85% compared to previous year period
  • Adjusted EBIT margin improves from -11.0% to -5.3%
  • Successful acceleration of European expansion
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    windeln.de acquires Spanish online shop “bebitus“

  • Acquisition of leading online shop for baby and toddler products in Spain is a further milestone for windeln.de’s European expansion strategy
  • windeln.de enters the attractive Spanish, Portuguese and French market through full acquisition
  • Large potential to realize synergies and accelerate growth via integration of core processes with windeln.de
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    windeln.de completes acquisition of Spanish online shop “bebitus”

  • windeln.de AG completes the acquisition of Bebitus Retail S.L. (“bebitus”), an online shop for baby and toddler products in Spain, Portugal and France
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    windeln.de completes acquisition of onlineshop „Feedo“ in Eastern Europe

    Munich, July 6th, 2015. windeln.de AG (“windeln.de”), one of the leading and fastest growing online retailers for baby, toddler and children products in Germany, Austria and Switzerland and for customers in China, announces the acquisition of Feedo Sp. z. o.o. with their online shops www.feedo.cz in the Czech Republic, www.feedo.sk in Slovakia and www.feedo.pl in Poland. windeln.de signed the purchase agreement on April 20th, 2015. The completion of the deal was subject to certain conditions, that, in the meantime, have been completed.

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    windeln.de lays solid foundation for successful financial year 2015 with first quarter results

  • Revenue growth of 87% in the first three months compared to previous year; strong growth across all business segments and regions
  • Improvement in earnings: adjusted EBIT group margin up from -11.0% to -3.6%, adjusted EBIT margin in business segment windeln.de at +5.5%
  • Acquisition of Feedo signed in April 2015 to expand regional presence in Poland, the Czech Republic and Slovakia
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    Alnatura now available from windeln.de online shop / Convenient home delivery of more than 100 organic Alnatura products for babies and toddlers

  • windeln.de customers can now order more than 100 Alnatura products, from baby food to fruit bars
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    windeln.de expands its regional footprint with the acquisition of the online shop “Feedo” in the Czech Republic, Poland and Slovakia

  • Acquisition allows windeln.de to enter the Eastern European market
  • Feedo is a Czech pure-play online shop for baby and toddler products which is also active in Slovakia and Poland
  • Transaction paves the way for future growth of windeln.de
  • Feedo will be fully acquired by windeln.de while the operational businesses remain separate

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    Nikolaus Weinberger joins windeln.de team as Chief Financial Officer

  • Nikolaus Weinberger joins windeln.de as member of management board and CFO
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    windeln.de named one of Europe’s top 50 high-growth companies

  • windeln.de listed on the “Tech Tour Growth 50”
  • Appreciation of the Company’s work on an international scale
  • List compiled based on strong achievements in terms of company valuation and growth
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    windeln.de is a well-known and trusted German pure-play online category retailer for baby and toddler products

  • Surveys by independent research institutes confirm the leading role of the company and its position in the baby and toddler product market
  • Customers confirm that the windeln.de brand is the best known online retailer for diapers in Germany
  • Only German pure-play online category retailer with top ranking for online shop awareness in China
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    windeln.de closes €45 million investment round led by Goldman Sachs, Deutsche Bank, DN Capital, MCI Management and 360 Capital Partners

  • windeln.de, the German online retailer and flash sales platform for baby and children products (the “Company”), today announced that a consortium led by Goldman Sachs and Deutsche Bank invested €45 million in the Company
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    Growth Capital for windeln.de

  • New investor Deutsche Bank
  • EUR 15 million financing round from international investor group
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    Growth Capital for windeln.de

  • International expansion and extension of product portfolio
  • Financing round of more than € 15 million from international investor group
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    Real customers are the best brand ambassadors: windeln.de and its new TV adverts

  • windeln.de with new TV adverts
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    windeln.de obtains additional growth capital

  • Investment volume in mid-single-figure millions
  • Growth story convinces existing group of investors
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    On track to become Germany’s leading online shop for baby products: windeln.de takes stock of its first year

  • A little over a year after it was founded, Munich start-up windeln.de has very positive results to report. Germany’s largest online shop for everyday baby products has significantly outperformed its sales guidance
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    Start ’em young – cool baby accessories for tomorrow’s trendsetters

  • Cool cubes
  • Camouflage look for the urban warrior
  • Sex and the City chic for fashionista-moms
  • Rocking the baby
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    Inspect da’ gadgets – innovative technology for junior

  • High-tech meal time means no more mess. When children are learning to feed themselves, experience shows that a considerable amount of the lovingly prepared meal lands on the floor
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    A safe start to their journey: windeln.de expands range to include safety and health-care products

  • The moment babies start crawling, nothing is safe from them anymore. The whole world is their playground, and their surroundings have to be explored as minutely as possible. And danger – such as sharp edges, steep stairs or open drawers – may be lurking just around the corner
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    windeln.de on road to success: 30,000 mothers and fathers already shop for diapers and baby products online

  •  4,400 products from more than 100 brands
  • More than 30 per cent of orders already from regular customers
  • Growth market: sales growing by 30 per cent per month
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    Fresh capital for online shop windeln.de

  • Second financing round successfully closed
  • New investor Acton Capital Partners on board
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    Fresh capital for online shop windeln.de

  • High-Tech Gründerfonds and DN Capital are investing in windeln.de
  • The online shop for baby products will be launched in September 2010 with more than 80 brands in its product range, including Pampers, HiPP, Avent, Nuk and Penaten. Business angels and the management team are participating in the financing, along with the lead investors mentioned
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    PRESS CONTACT

    JUDITH BUCHHOLZ

    PR Manager
    Phone: +49 (89) 4161 7152 75
    Fax: +49 (89) 4161715 11
    presse@windeln.de

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