2019201820172016201520142013201220112010 SE publishes positive adj. EBIT development in fourth quarter 2018 and resolves on subscription rights capital increase

  • Preliminary adjusted EBIT of EUR -2.4 million (-9.0% margin) in Q4 2018 and EUR -18.4 million (-17.6% margin) in FY 2018; improved quarter over quarter operational contribution margin and lower adj. SG&A costs
  • Preliminary Q4 2018 revenues of EUR 26.3 million; as expected, sales uplift from Christmas season and sales events (+18% revenues growth compared to Q3); preliminary FY 2018 revenues of EUR 104.8 million; total cash available EUR 11.1 million as of Dec 31, 2018; cash burn of EUR -1.7 million in Q4 2018 lower than in Q3 2018
  • Subscription rights capital increase from EUR 3,113,647 by up to EUR 6,850,023 to up to EUR 9,963,670 by issuing up to 6,850,023 new shares; subscription price EUR 1,48 per share; subscription period from February 14 to February 28, 2019; gross issue proceeds expected in high single-digit million Euro range
  • Commitment letters for capital increase of EUR 7.25 million already received; Management share ownership increased through management incentive program

    Extraordinary General Meeting resolved on capital reduction and capital increase

    Munich, January 10, 2019 – Yesterday´s Extraordinary General Meeting of SE (“” or “Group”), one of the leading online retailers for family products in Europe and to customers in China, resolved with a high approval rate of 99.83% to reduce’s share capital from EUR 31,136,470.00 by EUR 28,022,823.00 to EUR 3,113,647.00 through an ordinary capital reduction by way of a reverse share split at a ratio of 10 : 1.

    READ MORE Q4 2018 trading update in context of today’s upcoming Extraordinary General Meeting: Revenues of EUR 26.2 million, total cash available at EUR 11.1 million

  • Preliminary Q4 2018 revenues of EUR 26.2 million; as expected, sales uplift from Christmas season and sales events (+18% revenues growth compared to Q3); preliminary FY 2018 revenues of EUR 104.7 million
  • Total cash available EUR 11.1 million as of Dec 31, 2018; cash burn of EUR -1.7 million in Q4 2018 lower than in Q3 and driven by operating performance and net working capital

    Convocation of Extraordinary General Meeting to resolve on ordinary capital reduction and capital increase

  • Good progress on restructuring since beginning of the year and further progress ahead
  • Operational and financial improvements continue in fourth quarter; longer recovery of Chinese business delays adj. EBIT break-even to early 2020
  • Capital reduction and capital increase to provide further funding
  • READ MORE publishes 9M/Q3 2018 financial results: progress on restructuring, cost structure improved

  • Nine months revenues EUR 78.5 million; Q3 revenues EUR 22.2 million impacted by weaker summer months; sales uplift expected for Q4 due to sales events and Christmas season
  • Further progress on restructuring with margin improvements at European shops and cost reduction in Q3; nine months adj. EBIT EUR -16.0 million (Q3 2018: EUR -4.9 million)
  • Improved net working capital to previous quarter; cash burn of EUR -4.1 million in Q3; total cash available of EUR 13.0 million as of September 30, 2018
  • READ MORE SE and COO Jürgen Vedie mutually agreed to terminate service contract early

  • Jürgen Vedie leaves Management Board of SE on September 30, 2018
  • CEO Peuckert and CFO Weinberger take over responsibilities from October 1, 2018
  • Efficiency and profitability increase on-track, break-even expected in early 2019
  • READ MORE announces closing of the sale of Feedo to ags 92

  • SE announces that it closed the sale of its Eastern European subsidiary Feedo Sp. z o.o. and its subsidiary (“Feedo”) to the Czech wholesaler and retailer for baby and toddler products ags 92 s.r.o. (“ags”) on August 24, 2018.
  • READ MORE publishes H1 2018 results: progress on restructuring, softer market environment in China

  • H1 revenues EUR 56.4 million (Q2 2018: EUR 23.5 million) and H1 2018 adjusted EBIT EUR -11.1 million (Q2 2018: EUR -5.9 million); lower revenues driven by soft demand in China
  • Good progress on Group restructuring with margin improvement at European shops, reduction of SG&A expenses and sale of Feedo
  • Net working capital and liquidity position improved compared to previous quarter; total cash available of EUR 17.1 million as of June 30, 2018
  • Target to reach adjusted EBIT break-even early 2019 confirmed
  • READ MORE sells Feedo to Czech distributor of baby & toddler products ags 92

  • Divestiture part of’s measures to increase efficiency and profitability
  • Headcount reduction by 74 FTEs and reduction of negative EBIT of approx. EUR 3 million p.a.
  • Closing of transaction expected in the course of 2018
  • All online shops within Group now on same technical infrastructure
  • READ MORE publishes Q1 release / first quarter in the midst of changes

  • Q1 revenues of EUR 32.8 million (Q1 2017: EUR 46.6 million); softer China demand and implementation of efficiency and profitability measures leads to 29.5% decrease
  • Improved adj. EBIT of EUR -5.2 million despite one-off effects (Q1 2017: EUR -6.6 million); adj. EBIT margin -16.2% (Q1 2017: -14.1%)
  • Numerous restructuring measures implemented, positive effects expected in the second half of the year

    Dr. Guillem Sanz, founder and CEO of Bebitus, hands over leadership role to Erich Renfer

  • Handover of leadership was planned after completing integration of Bebitus business into SE in October 1st, 2017
  • Transition period will be completed as of July 1st, 2018
  • READ MORE with 9% revenue growth and improved EBIT in 2017

  • First time exceeding annual revenues of EUR 200 million (EUR 211.9 million) in 2017 (+8.8% growth year over year); EUR 52.5 million of revenues in 4th quarter 2017
  • Improved adj. EBIT of EUR -24.9 million (-11.8% margin) in 2017 compared to EUR -26.7 million (-13.7% margin) in 2016; EUR -6.5 million adj. EBIT in 4th quarter 2017
  • Net liquidity of EUR 25.7 million as of December 31, 2017 strengthened by EUR 5.2 million capital increase in February 2018
  • Adj. EBIT break-even targeted early 2019 driven by efficiency and profitability measures initiated in February
  • READ MORE honored with additional Tmall Global award

  • received the award in the category “mother & baby” for driving the growth of popular German baby milk powder brands.
  • READ MORE initiates efficiency and profitability measures in context of upcoming CEO change and targets break-even early 2019 already

  • Measures initiated to (i) reorganize operations and reduce headquarter costs in Germany, and (ii) focus international operations on regions with short- to mid-term profitability potential; break-even target for early 2019
  • Capital increase of up to 2.6m shares with exclusion of pre-emptive rights from authorized capital subscribed by existing shareholders, new investor group, all members of the management board including founders and Matthias Peuckert
  • Starting date of designated CEO Matthias Peuckert on May 1, 2018, succeeding founders and Co-CEOs Alexander Brand and Konstantin Urban
  • Preliminary 2017 financials: Revenues EUR 211 to 213 million, adjusted EBIT EUR (26) to (24) million ((13) to (11)% margin) and net liquidity of EUR 25.7 million. Publication of 2017 financials on March 14, 2018
  • READ MORE launches private label premium diaper „darly“

  • „darly“ stands for highest quality standards and excellent price-performance ratio
  • Customers benefit from state-of-the-art technology and a comfortable fit
  • Matching „darly“ wet wipes with 99.5% moisture complete the offer
  • READ MORE expands product range by selling large furniture

  • Expansion of furniture category through listing of famous furniture brands
  • Online purchase of furniture even more convenient through delivery to room of choice
  • Interface with suppliers ensures more efficient processes for
  • READ MORE with 16% revenue growth in Q3 2017 and continued implementation of strategic measures to sustainably increase profitability

  • Q3 revenues of EUR 52.9 million (9M: EUR 159.4 million); increase of 15.8% over the same period of last year (9M: +15.8%)
  • China (Q3 revenue +27.8% compared to previous year) and other European countries (+23.6%) continue to drive growth
  • Adjusted EBIT margin in Q3 improved to -10.3% compared to Q3 2016 (-14.5%) and Q2 2017 (-10.5%); -11.6% in nine-month period in 2017 compared to -14.1% in 2016
  • Change of liquidity position EUR -11.3 million in Q3 due to inventory built up for local warehouse in China, Bebitus integration and acquisition related Earn Out payment
  • Integration of Bebitus successfully completed on October 1, 2017

    Founders and co-CEOs hand over business as part of an orderly succession

  • The experienced Amazon manager Matthias Peuckert will take office as the CEO of SE in 2018
  • The Management Board contracts of the two founders and Co-CEOs Konstantin Urban and Alexander Brand will expire as scheduled on March 31, 2018; both leave under the best of terms and will remain closely linked to as shareholders
  • Dr. Nikolaus Weinberger (CFO) and Jürgen Vedie (COO) will continue to be members of the Management Board

    CEO and founder of Konstantin Urban honored to speak at Alibaba’s 18th birthday festivities

  • Munich, September 15, 2017: Konstantin Urban, CEO and founder of SE, one of the leading online retailers for baby, toddler and children’s products in Europe and to customers in China, was invited to speak at Alibaba’s 18th birthday celebration in front of a large audience with nearly 40.000 guests in Hangzhou, China. The event was the biggest in Alibaba’s history and took place in the Huanglong Stadion in Alibaba’s hometown last Friday (September 8th).
  • READ MORE with good growth and improved profitability in the second quarter

  • Second quarter of 2017 reflects strategic focus on international growth, improvement of profitability in Germany and implementation of operational measures
  • Revenues of EUR 54.6 million in Q2 (H1: EUR 106.5 million), a 21.6% increase compared to same period of the previous year (H1: +15.8%)
  • Growth driver China business (revenues +42.6% in Q2 compared to same period of previous year) and business in European countries outside of DACH region (+28.8%)
  • READ MORE launches native app

  • Switch from old web view based app to much more performant native app solution for all available products from
  • Customers benefit from new tools and features, more convenience and improved order process on mobile devices
  • New flexible app platform allows roll out of app to other shops and countries and enables to quickly respond to customer needs
  • READ MORE with focus on structural improvements in the first quarter of 2017

  • EUR 51.9 million in revenues in first quarter of 2017
  • “International Shops” segment growth driver with a 35.6% increase in revenues compared to the same period of the previous year, Chinese revenues also higher
  • New shop system for German Shop and strong focus on earnings; customer service successfully transferred
  • Profitability on the basis of adjusted EBIT at the same level as in the first quarter of 2016, strong improvement in the International Shops Segment

    Additional payment method China UnionPay (CUP) for Chinese customers

  • increases convenience for Chinese customers by offering payment method China UnionPay (CUP)
  • Cooperation with ChinaPay makes shopping on easier and more accessible for Chinese families
  • READ MORE receives Tmall Global award

  • receives award for “most popular international brand” at Tmall Global ceremony at Alibaba Group’s headquarters in Hangzhou, China
  • Award underlines’s strong performance since opening of flagship store on Alibaba’s e-marketplace Tmall Global in July 2016
  • READ MORE complements its private label portfolio with official launch of “Avani” brand

  • “Avani” products are made from natural materials while treating workers with ethically correct standards („GOTS – Global Organic Textile Standard“ zertifiziert)
  • offers essential non-consumable products for families in different product categories under the three private labels “Avani”, “Dimbo world” and “Max & Lilly”
  • Customers benefit from high quality products at attractive Prices

    New shop system for German online shop

  • With conversion of the German online shop, the migration for all shops to an identical system platform has been successfully concluded
  • The uniform underlying technical basis with a flexible shop and content management system enables to better respond to customer needs, realize synergies and to optimize IT resources
  • An important measure for further increasing customer satisfaction and improving operational processes
  • READ MORE posts 21% revenue growth in fiscal year 2016; Q4 improved

  • Final quarter revenues of EUR 57.1 million the highest since the company’s foundation and improved profitability compared to the third quarter
  • European operations outside Germany as growth drivers: Revenue contribution from International Shops more than doubled
  • Latest outlook for 2016 fulfilled: revenues of EUR 194.8 million, gross profit margin of 26.6% and adjusted EBIT margin at -13.7%
  • Adjusted EBIT expected to break even in the course of 2019
  • READ MORE successfully implements strategic and operational measures in the third quarter

  • Revenues growth of 30% in first nine months of the year, despite delisting of brands
  • German Shop off to a good start in fourth quarter, with nakiki relaunch and Tmall campaigns
  • Strongly improved operating cash flow due to reduction of inventories
  • Good progress in implementing measures announced late July
  • READ MORE expands presence in the Chinese market for baby food

  •, one of the leading pure online retailers for baby, toddler and children’s products in Europe and Milupa Nutricia, the leading brand for baby food in Germany, enter a certification areement
  • READ MORE successfully implements strategic and operational measures in the third quarter

  • Revenues growth of 30% in first nine months of the year, despite delisting of Brands
  • German Shop off to a good start in fourth quarter, with nakiki relaunch and Tmall campaigns
  • Strongly improved operating cash flow due to reduction of inventories
  • Good progress in implementing measures announced late July
  • READ MORE Relaunches former Shopping Club Nakiki Shop as Ready-to-ship Platform Pursuing Dual Brand Strategy

  • relaunches former Shopping Club Nakiki Shop as Ready-to-ship Platform pursuing dual brand strategy
  • READ MORE Extends Growth in Europe, German Shop Segment as expected Impacted by Regulatory Changes in China and New ERP System in Second Quarter

  • grows by 35% year-on-year in first half of the year
  • As announced earlier, second-quarter earnings impacted by regulatory changes in China and migration of ERP system; adjusted EBIT margin of -15.3% in first half of the year
  • Following discontinuation of the shopping clubs business, “nakiki” to become an online platform for products for children up to the age of eight years old
  • READ MORE completes conversion into a Societas Europaea (SE)

  • completes conversion into a Societas Europaea (SE)
  • READ MORE Initiates Set of Measures to Focus its Business Activities, Improve Processes, and Increase Profitability

  • to focus business in ready-to-ship online shops and close Nakiki’s shopping club Business
  • Europe-wide integration with shared purchasing and centralized IT platform to be expedited
  • Costs to be reduced through relocation of central warehouse and automating more functions
  • Expanded management team systematically implementing measures

    Jürgen Vedie named Chief Operating Officer (COO) for AG

  • As COO Jürgen Vedie will be responsible for logistics, customer service and purchasing
  • READ MORE Continues Growth in the First Quarter – China Impacts Outlook

  • Revenues grow by 46% year over year in the first quarter;? number of active customers increases to more than one Million
  • Adjusted EBIT margin of -­14.8% influenced by lower growth rates in China and one-­time effects
  • Slower growth after regulatory changes in China weighs on full-­year Outlook
  • READ MORE Meets Growth and Margin Targets Following Strong Final Quarter

  • Revenues in fiscal year 2015 up by 76 percent
  • Number of customers doubled to almost one Million
  • Expansion into further European markets as planned
  • Adjusted EBIT margin within the expected range at -8.5 percent
  • READ MORE Remains on Course in Third Quarter

  • Revenue increases by 76 percent in nine-month comparison
  • Adjusted EBIT margin improves from -10.0 percent to -8.1 percent
  • Internationalization and operating business moving forward as planned
  • READ MORE reports successful first half year 2015

  • Revenue growth of 85% compared to previous year period
  • Adjusted EBIT margin improves from -11.0% to -5.3%
  • Successful acceleration of European expansion
  • READ MORE acquires Spanish online shop “bebitus“

  • Acquisition of leading online shop for baby and toddler products in Spain is a further milestone for’s European expansion strategy
  • enters the attractive Spanish, Portuguese and French market through full acquisition
  • Large potential to realize synergies and accelerate growth via integration of core processes with
  • READ MORE completes acquisition of Spanish online shop “bebitus”

  • AG completes the acquisition of Bebitus Retail S.L. (“bebitus”), an online shop for baby and toddler products in Spain, Portugal and France
  • READ MORE lays solid foundation for successful financial year 2015 with first quarter results

  • Revenue growth of 87% in the first three months compared to previous year; strong growth across all business segments and regions
  • Improvement in earnings: adjusted EBIT group margin up from -11.0% to -3.6%, adjusted EBIT margin in business segment at +5.5%
  • Acquisition of Feedo signed in April 2015 to expand regional presence in Poland, the Czech Republic and Slovakia

    Alnatura now available from online shop / Convenient home delivery of more than 100 organic Alnatura products for babies and toddlers

  • customers can now order more than 100 Alnatura products, from baby food to fruit bars
  • READ MORE expands its regional footprint with the acquisition of the online shop “Feedo” in the Czech Republic, Poland and Slovakia

  • Acquisition allows to enter the Eastern European market
  • Feedo is a Czech pure-play online shop for baby and toddler products which is also active in Slovakia and Poland
  • Transaction paves the way for future growth of
  • Feedo will be fully acquired by while the operational businesses remain separate


    Nikolaus Weinberger joins team as Chief Financial Officer

  • Nikolaus Weinberger joins as member of management board and CFO
  • READ MORE named one of Europe’s top 50 high-growth companies

  • listed on the “Tech Tour Growth 50”
  • Appreciation of the Company’s work on an international scale
  • List compiled based on strong achievements in terms of company valuation and growth
  • READ MORE is a well-known and trusted German pure-play online category retailer for baby and toddler products

  • Surveys by independent research institutes confirm the leading role of the company and its position in the baby and toddler product market
  • Customers confirm that the brand is the best known online retailer for diapers in Germany
  • Only German pure-play online category retailer with top ranking for online shop awareness in China
  • READ MORE closes €45 million investment round led by Goldman Sachs, Deutsche Bank, DN Capital, MCI Management and 360 Capital Partners

  •, the German online retailer and flash sales platform for baby and children products (the “Company”), today announced that a consortium led by Goldman Sachs and Deutsche Bank invested €45 million in the Company

    Growth Capital for

  • New investor Deutsche Bank
  • EUR 15 million financing round from international investor group

    Growth Capital for

  • International expansion and extension of product portfolio
  • Financing round of more than € 15 million from international investor group

    Real customers are the best brand ambassadors: and its new TV adverts

  • with new TV adverts
  • READ MORE obtains additional growth capital

  • Investment volume in mid-single-figure millions
  • Growth story convinces existing group of investors

    On track to become Germany’s leading online shop for baby products: takes stock of its first year

  • A little over a year after it was founded, Munich start-up has very positive results to report. Germany’s largest online shop for everyday baby products has significantly outperformed its sales guidance

    Start ’em young – cool baby accessories for tomorrow’s trendsetters

  • Cool cubes
  • Camouflage look for the urban warrior
  • Sex and the City chic for fashionista-moms
  • Rocking the baby

    Inspect da’ gadgets – innovative technology for junior

  • High-tech meal time means no more mess. When children are learning to feed themselves, experience shows that a considerable amount of the lovingly prepared meal lands on the floor
  • >


    A safe start to their journey: expands range to include safety and health-care products

  • The moment babies start crawling, nothing is safe from them anymore. The whole world is their playground, and their surroundings have to be explored as minutely as possible. And danger – such as sharp edges, steep stairs or open drawers – may be lurking just around the corner
  • READ MORE on road to success: 30,000 mothers and fathers already shop for diapers and baby products online

  •  4,400 products from more than 100 brands
  • More than 30 per cent of orders already from regular customers
  • Growth market: sales growing by 30 per cent per month

    Fresh capital for online shop

  • Second financing round successfully closed
  • New investor Acton Capital Partners on board

    Fresh capital for online shop

  • High-Tech Gründerfonds and DN Capital are investing in
  • The online shop for baby products will be launched in September 2010 with more than 80 brands in its product range, including Pampers, HiPP, Avent, Nuk and Penaten. Business angels and the management team are participating in the financing, along with the lead investors mentioned




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