New shop system for German online shop

 In 2017e

  • With conversion of the German online shop, the migration for all shops to an identical system platform has been successfully concluded
  • The uniform underlying technical basis with a flexible shop and content management system enables to better respond to customer needs, realize synergies and to optimize IT resources
  • An important measure for further increasing customer satisfaction and improving operational processes

Munich, April 03, 2017 -, the leading online retailer of baby and toddler products in Europe and for customers in China, has successfully migrated the German online shop to a uniform system platform with the other shops (excluding feedo and bebitus).

Migration leads to a better shopping experience and optimizes processes

Following the successful migration of the shops for Italy (, Switzerland (, China ( and last year, the German Shop ( has now been successfully migrated to the new shop platform as well. The fact that these shops are now running on the same technical basis will help to improve quality for customers, to further streamline its processes and to achieve technical and process-oriented synergies.
The new shop system improves the shopping experience for the customer due to faster webpage loading times on all devices as well as new features in payment and checkout. Through an optimized design and user-friendly presentation on small devices such as mobile phones, shopping on is much easier now. The majority of customers visits the website on mobile devices already.
The advantage for IT is that features can be implemented much faster and can be scaled internationally due to the modern IT architecture which is based on micro services. Also, in terms of marketing, the switch offers advantages by developing campaigns solely for one particular market which can then be quickly rolled out to other markets and on all devices. This saves both time and resources.
Alexander Brand, Co-CEO and founder: "The successful transition to a uniform shop environment is a central part of our STAR action plan. This is an important step in further increasing customer satisfaction, since we are now able to respond to the needs of our customers a lot faster. In the coming weeks, we will integrate other new features in the stores to make shopping easier for our customers, especially on mobile devices."


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