New shop system for German online shop

  • With conversion of the German online shop, the migration for all shops to an identical system platform has been successfully concluded
  • The uniform underlying technical basis with a flexible shop and content management system enables to better respond to customer needs, realize synergies and to optimize IT resources
  • An important measure for further increasing customer satisfaction and improving operational processes

Munich, April 03, 2017 -, the leading online retailer of baby and toddler products in Euro

Migration leads to a better shopping experience and optimizes processes

Following the successful migration of the shops for Italy (, Switzerland (, China ( and last year, the German Shop ( has now been successfully migrated to the new shop platform as well. The fact that these shops are now running on the same technical basis will help to improve quality for customers, to further streamline its processes and to achieve technical and process-oriented synergies.
The new shop system improves the shopping experience for the customer due to faster webpage loading times on all devices as wel