windeln.de lays solid foundation for successful financial year 2015 with first quarter results

 In 2015

  • Revenue growth of 87% in the first three months compared to previous year; strong growth across all business segments and regions
  • Improvement in earnings: adjusted EBIT group margin up from -11.0% to -3.6%, adjusted EBIT margin in business segment windeln.de at +5.5%
  • Acquisition of Feedo signed in April 2015 to expand regional presence in Poland, the Czech Republic and Slovakia

Munich, 28 May 2015. windeln.de AG (“windeln.de” or the “Company”), one of the leading and fastest growing online retailers for baby, toddler and children products in Germany, Austria and Switzerland, laid the foundation for a successful full year in the first three months of 2015 and continued its dynamic growth. The company achieved record revenues and strong growth in all business segments and regions. windeln.de increased revenues by 87 percent to €35.6 million in the first quarter of 2015 (Q1 2014: €19.1 million), reaching a new record level. Gross profit improved to €9.1 million, which corresponds to a gross margin of 25.6 percent (Q1 2014: €4.5 million or 23.3 percent). “Our business development in the first quarter of 2015 shows that we are on a steady growth track. The proceeds from our recent IPO lay the foundation for pushing ahead with our growth strategy with even greater determination,” said Alexander Brand, management board member and co-founder of windeln.de. Konstantin Urban, management board member and co-founder of windeln.de, added: “Since its establishment in 2010, windeln.de has grown consistently and positioned itself well in a highly promising market. This success is confirmed by the high degree of customer satisfaction and a fast-growing, active customer base. It shows that with each passing quarter, we are getting closer to our goal of becoming the e-commerce champion for serving young families.” Adjusted EBIT grew by 39 percent to €-1.3 million (Q1 2014: €-2.1 million). As a result, windeln.de registered an increase of 7.4 percentage points in the adjusted EBIT margin to -3.6 percent, a new record for the first three months. Free cash flow before financing activities amounted to €0.6 million in the first quarter (Q1 2014: €-2.4 million). All business segments show improvement in profitability windeln.de is active in three business segments with two different business models. In the business segments “windeln.de” and “windeln.ch” (including “kindertraum.ch” and “toys.ch”), which are also the names of the websites, the group operates online shops with a focus on consumables and non-consumables for babies, toddlers, children and young mothers. In the “windelbar” business segment, the group uses its shopping club with the same name to sell an ever-changing range of non-consumables, such as clothing for babies, toddlers and children, toys and products for young mothers. These items are generally sold at a considerable discount compared to standard retail prices. Revenues in the “windeln.de” business segment increased by 84 percent to €30.7 million in the first quarter (Q1 2014: €16.7 million). The segment’s adjusted EBIT contribution grew substantially year on year to €1.7 million, which corresponds to an adjusted EBIT margin of 5.5 percent. In the “windeln.ch” business segment, revenues almost doubled to €1.4 million in the first three months (Q1 2014: €0.7 million), and in the “windelbar” business segment, revenue even more than doubled to €3.5 million (Q1 2014: €1.7 million). “All business segments reported strong growth and saw an improvement in margins in the first quarter. Our largest business segment, windeln.de, already reached breakeven in the fourth year since the company was established and has built on its profitability in the first quarter. We also plan to achieve this in the newer business segments, even though growth is our top priority,” said Nikolaus Weinberger, CFO of windeln.de AG. Expansion of regional presence and product portfolio In April 2015, windeln.de announced the takeover of Feedo Sp. z o.o. and the online shops “www.feedo.cz”, “www.feedo.sk” and “www.feedo.pl”. This acquisition is part of windeln.de’s strategy to expand its presence in the European market. After launching its online shop in the Czech Republic and Slovakia, Feedo entered the Polish market. The company has successfully grown in its key markets and is now a leading purely online shop for products for babies and toddlers in the Czech Republic and Slovakia. windeln.de is also constantly developing its product portfolio. Since April 2015, the Alnatura-Bio product range for babies and toddlers has had its own brand shop at windeln.de. Furthermore, a children’s furniture & living category has been added to the product portfolio. Outlook 2015 For the full year 2015, windeln.de forecasts continued dynamic growth and anticipates an increase of 70 to 80 percent in revenues for the existing business segments windeln.de, windelbar.de and windeln.ch. Entry into the Italian market, the first-time consolidation of Feedo, potential acquisitions and an expanded product portfolio represent additional growth drivers. For 2015, the company estimates revenues of around €1 to €2 million in Italy and a roughly 50 percent increase in revenues for Feedo compared to €6 million in 2014. In terms of profitability, the company expects the gross margin to steadily improve from 23 percent in 2014 to around 25 percent in 2015 and the adjusted EBIT margin to increase from -8 percent in 2014 to between -5 percent and -6 percent for the existing business segments. Including the Italian market and Feedo, the adjusted EBIT margin is expected to increase to between -6 percent and -8 percent.

Overview of figures for the first quarter 1

Q1 2015 Q1 2014 Change in %
Revenues (in € million) 35,6 19,1 87
Revenues by business segments (in € million)
windeln.de 30,7 16,7 84
Windelbar 3,5 1,7 115
windeln.ch 1,4 0,7 98
Revenues by region (in € million)
DACH region 15,4 8,1 92
China 19,6 10,6 84
Other / rest of Europe 0,6 0,4 59
Gross profit (in € million) 9,14,4 105
as % of revenues 25,623,3 2,6 percentage points
EBIT, adjusted (in € million) -1,3 -2,1 39
as % of revenues -3,6 -11,0 7,4 percentage points
EBIT contribution, adjusted by business segments (in € million)
windeln.de 1,7 0,1 1.162
as % of revenues 5,5 0,8 0,8
windelbar -0,7 -0,4 107
as % of revenues -21,8 -22,6 0,8 percentage points
windeln.ch -0,5 -0,5 4
as % of revenues -38,1 -72,2 34,1 percentage points
1Adjusted EBIT before expenses for pro rata compensation settled through equity instruments.

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