opened second bonded warehouse in China

 In 2019

Munich, November 21, 2019 – SE ("" or "Group") announces the successful launch of the second bonded warehouse (“BWH2”) in Ningbo, China, on November 4, 2019. The BWH2 offers customers of the Chinese web shop ( the delivery of a selected product assortment directly from the BWH2 in China with the benefit of significantly shorter delivery times of 2 to 7 days and lower shipping costs.
To customers in China, operates in the so-called cross-border e-commerce market. The BWH2 is part of’ s growth strategy in China. The current product assortment in the BWH2 focuses on the Group’s top sellers in China with around 200 products. has already been operating a bonded warehouse (BWH1) in Gangzhou, China, since 2017, which serves orders from customers at’s TMall Global flagship store. With the go-live on November 4, 2019, the BWH2 was opened just in time for the large sales events in China (11.11., Cyber Monday and 12.12.).
"We are delighted to have opened our second bonded warehouse. It has been a very important strategic step regarding our delivery service. Our Chinese customers now benefit from much faster shipping and significantly lower shipping costs.” comments Matthias Peuckert, CEO of
A bonded warehouse is a special warehouse for intermediate storage of imported goods before they are imported into the respective customs territory so that import duties only become due at the time the goods are removed from the warehouse. The BWH2 is replenished from the Group’s German central warehouse by container shipping and meets high security standards guaranteeing the customers that the goods were imported directly from Germany.
Overall, uses five logistics centers in Großbeeren (Germany; replenishment center for BWH1 and BWH2), Barcelona (Spain), Frankfurt am Main (Germany), Gangzhou (China) and Ningbo (China). All warehouses are operated through external service providers.


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