receives Tmall Global award

 In 2017e

  • receives award for “most popular international brand” at Tmall Global ceremony at Alibaba Group’s headquarters in Hangzhou, China
  • Award underlines’s strong performance since opening of flagship store on Alibaba’s e-marketplace Tmall Global in July 2016

Munich, 27th of April 2017:, one of the leading online retailers for baby and toddler products in Europe and for customers in China, has won an award as the most popular international brand on Alibaba Group’s B2C marketplace Tmall Global. The ceremony was held during a global merchant conference which looked at trends in cross border e-commerce in China at Alibaba Group’s headquarters in Hangzhou/China on April 18, 2017.

Jun Chen,’s representative at its recently opened office in Shanghai, accepted the award on behalf of The office in China was opened in order to better observe developments in the Chinese baby and toddler’s market and to be closer to the Chinese customer. opened its flagship store on Tmall Global, Alibaba Group’s e-marketplace for international brands without a physical presence in China, in July 2016 ( The Tmall Global store offers an additional platform to existing customers in China and, at the same time, attracts new customers. Since the launch ten months ago, the store on Tmall Global has shown a strong increase in number of orders delivered from Germany to China.

Terry von Bibra, Manager Europe, Alibaba Group said: “This award celebrates the companies who bring their own brand identity and fans to Tmall Global. Tmall Global is one of the biggest cross-border e-commerce platforms targeting consumers in China, enabling access to the over 400 million mobile monthly active users on Alibaba’s e-marketplaces. We are pleased to recognize the strong performance of’s flagship store in one of our key categories.”

Konstantin Urban, co-CEO and founder of “We are honored to receive this special award. Selling on Tmall Global allows us to connect to millions of young Chinese families and guide them during the exciting journey of parenthood, offering high quality and trustworthy German products. We look forward to growing this business strongly and to celebrating our one year anniversary in July 2017.”


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