windeln.de Relaunches former Shopping Club Nakiki Shop as Ready-to-ship Platform Pursuing Dual Brand Strategy

 In 2016

Munich, 6 October 2016 - windeln.de SE, Europe's leading online retailer for baby and toddler products, has relaunched it's former shopping club "Nakiki" as a ready-to-ship platform designed to serve modern, mobile families through lifestyle-driven campaigns and has integrated it into the windeln.de shop.

With windeln.de and nakiki.de the company pursues a dual brand strategy: the windeln.de website attracts consumers by offering a wide range of mainly consumable products at attractive prices. Under the Nakiki brand, the company plans to cross-sell a curated selection of higher-margin products that are relevant for the consumer's growing children - such as internationally-popular children's clothing brands, developmentally-appropriate toys and kids' room decor. Products have been selected based on best-seller data accumulated from the shopping club sales history, and will be merchandised through emotionally-packed editorial themes that matter to modern families.

"With our new Nakiki platform we can offer a wider product range for kids. This enables us to reach a wider customer target group and therefore to extend customer lifetime." Said Konstantin Urban, Co-Founder and CEO of windeln.de SE.

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